RCS Business Messaging has taken the spotlight over the last couple of years as a leading customer communication channel. With the reliability of SMS and the rich functionalities that enable users to send images, videos, files, and more – RCS has quickly become a preferred channel for businesses and their customers.
In the ever-evolving world of contemporary business, success pivots to skilful communication and engaging customer interaction. That's where the ValueFirst SMS and WhatsApp application for Zoho CRM steps in—a game-changing solution that reshapes the way enterprises forge connections with customers via SMS and WhatsApp platforms.
In today's fast-paced digital world, businesses are constantly seeking innovative ways to reach and engage with their target audience. SMS marketing, also known as text message marketing, has emerged as a highly effective strategy for businesses to connect with customers directly and promote their products or services.
Tanla Platforms Limited, India’s leading CPaaS player has signed a definitive share purchase agreement to acquire 100% of ValueFirst India business from US-headquartered Twilio. Through this strategic move, Tanla & ValueFirst reaffirm their commitment to deliver innovative communication services to empower customers and enable companies.
SMS communication is a valuable tool for enhancing customer experience in the banking sector. With high adoption rates and personalized messaging, banks can use SMS for payment reminders, real-time notifications, two-factor authentication, and interactive customer service. ValueFirst can help in facilitating fraud prevention and account authentication, enabling banks to deliver exceptional services to customers.
Crafting good subject lines is crucial for effective email marketing campaigns. A well-written subject line can make a significant difference in the open rates and overall success of an email. It serves as the first impression and determines whether recipients will engage with the content or simply ignore it.
WhatsApp banking is revolutionizing the banking industry by offering a cost-effective solution, improving customer experience, increasing efficiency, enhancing security, and expanding the reach of banking services. Successful implementations by banks like ICICI Bank, First Bank of Nigeria, and Absa Bank highlight the value and potential of WhatsApp banking for driving profitability and staying competitive in the digital age.
This blog post compares HTTP and JSON in the context of choosing the right SMS API. It discusses the characteristics of REST-based SMS APIs, the limitations of JSON and HTTP, and emphasizes the importance of understanding customer requirements to provide a user-friendly interface for SMS API features.
This blog post explores how voice bots are disrupting the conversational AI industry. Voice bots provide improved customer experience, increased efficiency, personalization, accessibility, and cost-effectiveness. They are becoming an essential tool for businesses to communicate with customers in a more natural and efficient manner, shaping the future of customer service and communication.
In this blog post, learn how businesses can leverage chatbots for marketing in 2023. Explore the benefits of chatbots, such as improved customer engagement and cost savings, and discover practical steps to effectively implement and optimize chatbots for marketing purposes.
This blog post explores how businesses can sell more effectively by utilizing conversational AI, such as chatbots and virtual assistants. It discusses the benefits of using conversational AI for sales, provides steps for implementation, and offers examples of its applications, emphasizing improved customer experience, increased sales, cost savings, and data collection.
Learn how to maximize the potential of omnichannel marketing with a Customer Data Platform (CDP). By collecting and centralizing data, creating a single customer view, delivering personalized messages, measuring results, and continuously refining customer data, businesses can provide a seamless and personalized experience across multiple channels, gaining a competitive edge in the marketplace.
Discover how RCS can revolutionize business messaging by offering features like multimedia support, group conversations, and location sharing, providing a more engaging and profitable customer experience.
Recruitment chatbots offer an efficient solution for hiring top candidates. By defining job requirements, personalizing the candidate experience, using natural language processing, scheduling interviews, and analyzing and optimizing the process, companies can leverage chatbots to streamline and improve their recruitment process.
Boost your email click-through rates (CTRs) with these five hacks: create engaging content, use a focused layout for mobile devices, include compelling CTAs, utilize images with alt text, and post at ideal time frames for maximum impact. Increase conversions, generate leads, and elevate your email marketing success.
Large businesses looking to leverage WhatsApp for their customer engagement can benefit from the official WhatsApp Business APIs. With the WhatsApp Business API, businesses can deliver automated messages, improve customer support, and enhance the overall customer experience.
Learn how to check your email-sending reputation, an important factor that impacts the deliverability of your email marketing campaigns. Discover various third-party tools such as Sender Score, BarracudaCentral, Reputation Authority, Google Postmaster Tools, Microsoft SNDS, Talos Intelligence, SendForensics, TrustedSource, Mail Tester, and Ipvoid, that can assess your reputation and provide insights to help improve your sender score.
Learn how marketing automation can help build effective retention strategies by segmenting your customer base, automating email marketing, utilizing personalization, implementing a loyalty program, and measuring and optimizing your efforts. By leveraging these strategies, businesses can increase customer loyalty and drive long-term growth.
Explore how PSUs are harnessing the power of AI chatbots on WhatsApp to enhance citizen engagement, streamline processes, and provide efficient customer service. These chatbots offer 24/7 support, making them a valuable tool for delivering services and information quickly and securely, ultimately benefiting both citizens and public sector organizations.
Discover the importance of conversational design in building an incredible chatbot. By focusing on personalization, natural language, context, empathy, and continuous testing and iteration, businesses can create chatbots that engage and delight customers, ultimately providing a competitive edge in the marketplace.
Cross-channel marketing can help D2C brands improve profitability by enhancing brand awareness, personalizing the customer experience, increasing loyalty, optimizing advertising spend, and boosting sales. By leveraging multiple channels effectively, D2C brands can create a strong brand image, engage their target audience, and stay competitive in the evolving market.
Missed call services offer a cost-effective and efficient solution for lead generation, maximizing success rates through real-time notifications, easy implementation, and data collection. By leveraging this innovative method, businesses can engage with customers, convert leads into sales, and stay ahead in an evolving technological landscape.
Discover how FMCG companies can benefit from SMS marketing in the new normal. From promoting special offers and providing purchase and delivery details to gathering feedback and improving store visits, SMS marketing offers a powerful tool for increasing sales, enhancing brand recognition, and fostering customer loyalty in the retail sector.
Discover how Conversational AI is revolutionizing the business world, especially in the face of the COVID-19 pandemic. From self-service capabilities and human-like interactions to personalized experiences and omnichannel support, Conversational AI is empowering businesses to enhance customer acquisition, reduce costs, improve retention rates, and make data-driven decisions.
Cloud telephony is revolutionizing the human resource space with its seamless onboarding, streamlined hiring processes, efficient employee feedback, and improved HR functionalities. It offers better security, flexibility, scalability, and cost savings, ultimately enhancing employee engagement and growth in organizations.
This blog post provides tips and best practices for making mobile push notifications more engaging and conversational. Suggestions include personalizing notifications, using conversational language, adding visuals, keeping messages short and direct, incorporating calls to action, timing notifications strategically, and continually testing and optimizing messages.
This blog post explores how contact centers can leverage conversational AI to improve efficiency and enhance the customer experience. By implementing conversational AI-based IVR, contact centers can replace complex menu systems with natural language processing and machine learning, allowing for more responsive and tailored customer interactions.
Learn how the automotive industry can effectively use WhatsApp for Business API to enhance sales and customer support. Set up a well-structured WhatsApp store, create a product catalog, and ensure prompt responses to customer queries to attract and retain customers, ultimately expanding your business.
This article discusses how AI is changing the way businesses interact with their customers by providing 24/7 customer support, personalized recommendations, natural language processing, customer insights and analytics, and improved customer service. The use of AI-powered chatbots and virtual assistants is helping businesses to create more meaningful and engaging conversations with their customers and provide a better overall customer experience.
AI and ML chatbots have transformed the marketing and sales processes by enabling businesses to engage with customers effectively, provide personalized experiences, and drive sales. Their ability to understand natural language, operate 24/7, and analyze customer data make them indispensable tools for businesses seeking to enhance their marketing and sales strategies
The WhatsApp Business API presents a valuable opportunity for Quick Service Restaurants (QSRs) to enhance their customer engagement and streamline their operations. By leveraging this API, QSRs can integrate WhatsApp, one of the most popular messaging platforms, into their business processes and leverage its features to provide seamless communication, personalized experiences, and efficient order management.