The New Us

We loved our old logo and the feel of it, and know that many people felt the same. We are not launching a new logo for ValueFirst, as we refresh ourselves. To begin, it was not a conversation that proposed a change of logo just for the sake of changing it.

Our in-house marketing team worked to recreate our identity. We are the girl/guy next door. We are a reliable friend you’d expect to turn up on time and solve everything or just be up for a chat. When the world thinks of ValueFirst, it should feel happy. Happy that they have someone to rely on. We are everyone’s BFF. We understand that we all have faults and we’re all humans at the end of the day.To put this message out and loud we refreshed our logo, which we believe, is more refined than before, but still contains the spirit of happy feeling. It is an evolution and one that can scale easily, and work better, in many more places.Scientists have discovered that when we look at a smiling digital face, the same part of our brains get activated as when we look at a smiling human face. We feel a smile can change the complete meaning of the way we talk. A study said that people experience a “positive effect on enjoyment, personal interaction, perceived information richness, and perceived usefulness”. This is exactly what we want people to experience when they think ValueFirst. We want to make the world feel included. For us, our community is everything. We’re down to earth yet are sharp-shooters.

In the coming days, you will start noticing that all the visuals around ValueFirst changing in this direction: our website, our communication, and our products (it’ll be seamless we promise). Finally, it is still us. We’re still ValueFirst. Just a bit more consistent, and, we hope, more instantly recognizable.

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