The Subtle Art of Automated Follow-ups

Follow-ups are the key to success for Sales and Marketing strategies. Managing and handling the follow-ups manually is quite a task and a tedious one. Subsequently, cloud telephony emerged as a survivor for marketing and sales campaigns to beat this pain point. Then again, it is vital to understand the importance of these automated follow-ups and how an enterprise can implement them for their sales and marketing campaigns.

1. Ensure that you maintain the equilibrium between a follow-up and overdo

between a follow-up and overdo is vital. Ensure that your follow-up approach is not pushy. Otherwise, the consumer might find it spam and affect the business’s engagement and customer retention rate.
Hence, the business should always define a set number of follow-ups for different possible scenarios. They should also define a limit to not sending follow-up calls or messages once the customer denies them thrice or twice to entertain the conversation. Accordingly, the key to excelling in the follow-up game is to draw a line between following and stopping.

2. Never give up on your prospects

It is a good practice not to disturb the consumers when they ask not to disturb them twice or thrice. However, the sales and marketers should not give up on the customers who do not pick up the call, chose not to respond to emails, or never opened the follow-up email. Thus, the best is to chase the consumers smart and efficiently.
Many automated tools and software can be used to send automated follow-up emails as per the definite limit. With the help of these services, the businesses can limit their follow-up conversation as per the interaction made by the consumer. In addition, cloud telephony services such as Interactive Voice Response or IVR, Custom IVR Services, or bulk SMS are powerful mediums to interact with customers on their mobile devices.

3. Understand the requirements and needs of the follow-up

Before automating the follow-ups via cloud telephony services, the businesses should understand the need and requirements of the follow-up. Defining a SMART goal to automate the follow-up is a very important step as it may make or break the sales and marketing strategy of the campaign.
Consequently, the business should ensure that the automation goals are Specific, Measurable, Attainable, Relevant, and Time-based. Specific in terms of the need for automation, whether to focus your follow-up automation on selling a specific product, receiving feedback after a purchase, or renewing the existing service.

Subsequently, the enterprises should automate the follow-ups to solidify their customer relationships and keep their interests and preferences. Ensure the motive is to provide a quality solution to the customer rather than sell your products and services.

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