Research Reports & Playbooks

The Joyful State of Cross-Channel Marketing

This insightful report unveils the secrets of creating a seamless and engaging customer experience through the integration of various communication platforms. By exploring SMS, Email, Voice, WhatsApp Business, RCS Business Messaging, and Conversational AI or Chatbots, this report aims to help you achieve consistent branding, personalized engagement, and efficient communication.

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Email Marketing- The Ultimate Guide

This email marketing playbook offers an opportunity to unlock the full potential of email marketing through an in-depth exploration of our comprehensive guide. It provides valuable insights into the significant impact that email marketing can have and presents proven strategies for sending emails effectively.

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Live Human Agents = Incredible CX

The whitepaper "Live Human Agents = Incredible CX" explores the significance of live chat agents in providing exceptional customer experiences. The paper emphasizes the importance of omnichannel support, metrics for evaluating chat agent performance, and the future of chat agents with the rise of AI and machine learning.

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The Ultimate Guide to RCS Business

The Ultimate Guide to RCS Business is a comprehensive research report that provides a deep dive into Rich Communication Services (RCS) technology and its potential for businesses. This guide covers everything from the basics of RCS to its advanced capabilities and the benefits it can offer businesses looking to enhance their communication strategies.

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Conversational Marketing for CMOs

Conversational Marketing for CMOs is a research report that offers an in-depth analysis of how conversational marketing can help Chief Marketing Officers (CMOs) improve customer engagement, increase conversions, and drive business growth. This report covers the latest trends, best practices, and case studies on conversational marketing to help CMOs make informed decisions and implement successful strategies.

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Email Automation Playbook

The Email Automation Playbook is a comprehensive guide for marketers to strategize, execute and optimize email automation campaigns that drive higher engagement, conversions and revenue. This playbook includes practical tips, best practices and case studies to help marketers create effective automated email campaigns that resonate with their audience and achieve their marketing goals.

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Conversational AI - the India way

Conversational AI - the India way is a research report that explores the current state and future potential of Conversational AI in India. The report covers topics such as regional language adoption, cultural nuances, and use cases across various industries to provide insights into how India is leveraging Conversational AI to drive innovation and growth.

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Email and the world of CTRs Playbook

The Email and the World of CTRs Playbook is an essential guide for marketers to optimize their email campaigns to achieve higher click-through rates (CTRs). This playbook includes actionable tips, best practices, and case studies to help marketers create compelling email content, design attention-grabbing templates, and track and analyze metrics to drive engagement and conversions.

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Conversations with Commerce

Conversations with Commerce is a research report that explores the integration of conversational interfaces with e-commerce and how it is transforming the way businesses interact with customers. The report covers various use cases, benefits, and challenges associated with Conversational Commerce and provides insights into how businesses can leverage this technology to create a more personalized and seamless shopping experience for their customers.

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SMS & India

SMS & India is a research report that provides an overview of the current state of SMS messaging and its role in the modern digital landscape. The report covers emerging trends, best practices, and innovative use cases of SMS technology, providing insights into how businesses can leverage SMS messaging to enhance customer engagement and drive business growth in India and beyond.

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