Unicommerce & ValueFirst join hands to provide retailers with an integrated WhatsApp based Conversational Commerce solution!

Unicommerce, India’s largest e-commerce focused SaaS-based platform, and enterprise communication leaders, ValueFirst, recently announced their strategic partnership to enable FMCG & consumer goods packaging brands interact seamlessly with their consumers through an integrated offering which will help them drive growth and manage operational efficiency.

ValueFirst has been a pioneer in developing & deploying AI-based Conversational solutions & has helped multiple brands across industries to meet their business goals. As a part of the partnership, Surbo, the AI-based conversational platform by ValueFirst, will implement a WhatsApp based chatbot solution which will facilitate consumers to place orders directly via WhatsApp. The partnership will enable retailers to manage business operations across multiple sales channels on a single dashboard by Unicommerce. Unicommerce’s unified dashboard allows brands and retailers to check inventory levels, orders, shipping status, sales, and every other aspect on a single platform.

The collaboration enables brands to connect and communicate directly with their consumers, thereby helping them gather insights about their consumer behavior & plan future marketing endeavors. For consumers, this collaboration will transform the buying experience, enabling them to purchase at the comfort of chat while reaping the benefits of personalization & customization.

Speaking on the partnership, Kapil Makhija, CEO, Unicommerce said “We are glad to partner with Valuefirst for their WhatsApp selling platform. With this collaboration, we aim to enable sellers with a centralized platform to manage all business activities efficiently and ensure error-free deliveries, while Valuefirst helps them automate the process of WhatsApp shopping for consumers. This will help sellers to develop strong relationships with its clients leading to business growth. We will continue to leverage the power of technology solutions to provide an integrated e-commerce selling platform to our customers"

Vish Bajaj, CEO ValueFirst said “We are seeing the great benefits that Conversational Commerce brings along. With the pandemic, going digital has become even more important especially for e-Commerce players. We’re very excited to join hands with Unicommerce and enable conversations for brand and sellers.”

Established in 2012, Unicommerce now serves over 10,000 registered customers across India, the Middle East, Southeast Asia, and South Asia with an average relationship of four-plus years with enterprise customers. Some of its key clientele include Forever New, Chumbak, Liberty Shoes, Kaff, GNC, and Metro Shoes, among many others.

Founded in 2003, ValueFirst is an enterprise communication platform company that connects businesses with their consumers. We enable intelligent conversations across telecom and internet channels through our communication platforming enabling circa 4 Billion interactions a month. Some of its key clientele include Axis Bank, BookMyShow, Google, Microsoft, P&G, among many others.

As we move forward in the pandemic, we have witnessed a big transition in the buying & selling patterns across industries. Digital sales across multiple channels is a new way forward & concepts like Conversational commerce is becoming an unparalleled opportunity for brands to build highly valued personal relationships with consumers.

For any information on this partnership, please reach out to