Cross-channel marketing can help D2C brands improve profitability by enhancing brand awareness, personalizing the customer experience, increasing loyalty, optimizing advertising spend, and boosting sales. By leveraging multiple channels effectively, D2C brands can create a strong brand image, engage their target audience, and stay competitive in the evolving market.

Missed call services offer a cost-effective and efficient solution for lead generation, maximizing success rates through real-time notifications, easy implementation, and data collection. By leveraging this innovative method, businesses can engage with customers, convert leads into sales, and stay ahead in an evolving technological landscape.

Discover how FMCG companies can benefit from SMS marketing in the new normal. From promoting special offers and providing purchase and delivery details to gathering feedback and improving store visits, SMS marketing offers a powerful tool for increasing sales, enhancing brand recognition, and fostering customer loyalty in the retail sector.

Discover how Conversational AI is revolutionizing the business world, especially in the face of the COVID-19 pandemic. From self-service capabilities and human-like interactions to personalized experiences and omnichannel support, Conversational AI is empowering businesses to enhance customer acquisition, reduce costs, improve retention rates, and make data-driven decisions.

Cloud telephony is revolutionizing the human resource space with its seamless onboarding, streamlined hiring processes, efficient employee feedback, and improved HR functionalities. It offers better security, flexibility, scalability, and cost savings, ultimately enhancing employee engagement and growth in organizations.

This blog post provides tips and best practices for making mobile push notifications more engaging and conversational. Suggestions include personalizing notifications, using conversational language, adding visuals, keeping messages short and direct, incorporating calls to action, timing notifications strategically, and continually testing and optimizing messages.

This blog post explores how contact centers can leverage conversational AI to improve efficiency and enhance the customer experience. By implementing conversational AI-based IVR, contact centers can replace complex menu systems with natural language processing and machine learning, allowing for more responsive and tailored customer interactions.

Learn how the automotive industry can effectively use WhatsApp for Business API to enhance sales and customer support. Set up a well-structured WhatsApp store, create a product catalog, and ensure prompt responses to customer queries to attract and retain customers, ultimately expanding your business.

This article discusses how AI is changing the way businesses interact with their customers by providing 24/7 customer support, personalized recommendations, natural language processing, customer insights and analytics, and improved customer service. The use of AI-powered chatbots and virtual assistants is helping businesses to create more meaningful and engaging conversations with their customers and provide a better overall customer experience.

AI and ML chatbots have transformed the marketing and sales processes by enabling businesses to engage with customers effectively, provide personalized experiences, and drive sales. Their ability to understand natural language, operate 24/7, and analyze customer data make them indispensable tools for businesses seeking to enhance their marketing and sales strategies

The WhatsApp Business API presents a valuable opportunity for Quick Service Restaurants (QSRs) to enhance their customer engagement and streamline their operations. By leveraging this API, QSRs can integrate WhatsApp, one of the most popular messaging platforms, into their business processes and leverage its features to provide seamless communication, personalized experiences, and efficient order management.

WhatsApp Business, with over 2.24 billion users, provides multiple entry points to attract customers and build relationships. By strategically placing them on websites, social media, etc. businesses can engage with customers, boost sales, & offer seamless communication experiences. It's an opportunity to leverage the world's largest communication channel for business growth.

This blog post explores why live agents prefer using chatbots in customer service, highlighting benefits such as time savings, improved productivity, prompt resolution, reduced open cases rates, and maintaining work-life balance. Chatbots are praised for their multitasking abilities and their positive impact on the efficiency and effectiveness of live agents.

World's most loved email platform is now available in India with ValueFirst. Unwind the full potential of email marketing with Twilio SendGrid and rule your consumers' inboxes.

Augmento, an intelligent marketing automation platform by ValueFirst, offers advanced features and a drag-and-drop email builder to enhance customer engagement and streamline marketing processes. With a multi-channel approach and readily available workflows, businesses can create customized experiences for their customers across various marketing channels.

Missed call service and Voice OTP are two emerging technologies that can benefit businesses in many ways. Missed call service is a cost-effective way to engage with customers, while Voice OTP provides increased security and convenience for transactions and access to sensitive information.

The Government of Karnataka successfully established a WhatsApp-based helpdesk to combat the spread of COVID-19, providing accurate information and support in English and Kannada. With a dedicated helpline created by ValueFirst, citizens can easily access reliable resources and contribute to preventing the spread of the virus.

Learn how to effectively engage customers via email during the COVID-19 pandemic with tips on sending relevant and valuable content, maintaining a clear brand identity, focusing on actionable information, and staying agile in a rapidly changing environment. Reach your marketing objectives with ValueFirst's scalable and personalized email solutions.

Check out the power of emojis in SMS marketing and business communication! Including emojis can increase click-through rates by 24% and result in higher customer engagement, building trust with your audience. Follow these smart tips to effectively incorporate emojis while avoiding overuse and spam risks. Contact the experts to leverage the potential of Enterprise SMS to your advantage.

Discover how enterprises can leverage actionable data-driven conversational insights to empower their operations and drive success. This blog explores the collection, analysis, and implementation of conversational insights obtained through natural language conversations, enabling businesses to gain a deeper understanding of customers, personalize experiences, and optimize operations.

Learn why email spam is a troubling issue for email marketers and advertisers. Discover the reasons behind emails landing in spam folders, such as incorrect domain addresses, lack of permission from recipients, poor IP reputation, spam trigger words, low engagement rates, subscriber flags, absence of unsubscribe links, and sending emails to inactive recipients.

This blog post explores the effectiveness of conversational channels for marketing, specifically focusing on email, SMS, and WhatsApp. It discusses the pros and cons of each channel and provides relevant statistics.

Learn how to maximize your e-commerce sales with these top 5 email marketing strategies, including creating concise content, utilizing automation tools, incorporating rich media, customizing campaigns, and adopting a MarTech approach. Expand your business and build customer relationships with effective email marketing techniques.

Find out how digitization is revolutionizing the logistics landscape, with logistics companies adopting customer-centric approaches and leveraging digital tools to enhance the customer experience. From proactive SMS updates and voice call notifications to email marketing and personalized engagement via WhatsApp, digitization is the game changer for optimizing supply chain workflows and gaining a competitive advantage in the industry.

Leveraging the power of event-triggered workflows enables businesses to create personalized and timely interactions, ultimately driving conversational commerce and enhancing the overall customer experience.

Video KYC enables businesses to comply with regulatory requirements while minimizing the need for customers to physically visit a branch or office for verification purposes. During a video call, customers are typically asked to present their identity documents, such as passports or driver's licenses, and perform specific actions to validate their authenticity.

Uttarakhand Congress Committee launches 'Dev Bhoomi Seva' app, a chatbot solution to provide assistance and gather information for those affected by COVID-19, reaching out to people within and outside the state.