Industry's favourite conversations
Make your Contact Center Conversational
While contact centers under attack from the Covid-19 are busy looking for ways to simplify consumer communications, they could be losing track by not understanding how to bring their broader networks together. The need for improved self-service
Safer SMS Conversations with Google verified SMS
SMS notifications help companies exchange valuable information with users, such as one-time passwords, account reminders, or appointment confirmations. However, often it can be hard to trust the identity of these messages, which are sometimes sent
Importance of a Good Subject Line
Email subject lines are the cornerstone of your promotional email campaigns. Research done recently on the subject matter revealed some startling facts and the most alarming aspect of all is the fact that 69% of email
S02E10: The one with Gautam Nimmagadda (Quixy)
We kicked off Season 2 of The Digital Couch with a BANG and it was a joy ride. The season saw 10 interesting personalities from different walks of life, learned more about industry leaders, their
Why Marketers Need Cross-Channel Marketing Automation To Stay Relevant?
Customers’ path to purchase is seldom linear— they connect with a brand on various platforms (web portal, WhatsApp, blogs, mobile app, etc.), scan for feedback, and have questions that need to be answered. A brand needs
ValueFirst bags GOLD at 11th India Digital Awards for the second consecutive year
ValueFirst is immensely mesmerized to announce the “Gold” at the 11th India Digital Awards for “The Best Execution of performance Campaign” for P&G. The prestigious annual event from IAMAI was organized digitally on 19th & 20th Jan this year. The India Digital Awards nominees and winners are selected by judges from the best work
S02E09: The one with Priya Dar (Amway)
Welcome to The Digital Couch Season II where every week we publish another conversation featuring leading global thinkers from the world of business, management, and marketing. Who all are coming for Season II? Discover and
Selling on WhatsApp— A game-changer
With 1.5 billion monthly users across 180 nations around the globe, WhatsApp clearly dominates the personal communications space worldwide. From one-to-one instant messages and community chats to exchanging images and videos with friends and relatives, people use WhatsApp for
S02E08: The one with Punit Modhgil (Octane Research)
Welcome to The Digital Couch Season II where we publish another conversation featuring leading global thinkers from the world of business, management, and marketing. Who all are coming for Season II? Discover unbiased, actionable, and
S02E07: The one with Rohit Kulkarni (Payoneer)
Welcome to The Digital Couch Season II where every week we publish another conversation featuring leading global thinkers from the world of business, management, and marketing. Who all are coming for Season II? Discover and
