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Why First Party Data is the Backbone to Scale Customer Engagement in a Cookieless World

Discover why first-party data is crucial for scaling customer engagement in a cookieless world.

Insight
How RCS Business Messaging Can Transform Customer Conversations

RCS Business Messaging has taken the spotlight over the last couple of years as a leading customer communication channel. With the reliability of SMS and the rich functionalities that enable users to send images, videos, files, and more – RCS has quickly become a preferred channel for businesses and their customers.

Insight
Enhancing Customer Engagement with ValueFirst SMS and WhatsApp Integrations for Zoho CRM

In the ever-evolving world of contemporary business, success pivots to skilful communication and engaging customer interaction. That's where the ValueFirst SMS and WhatsApp application for Zoho CRM steps in—a game-changing solution that reshapes the way enterprises forge connections with customers via SMS and WhatsApp platforms.

Insight
SMS Marketing: Best Practices for Business Success

In today's fast-paced digital world, businesses are constantly seeking innovative ways to reach and engage with their target audience. SMS marketing, also known as text message marketing, has emerged as a highly effective strategy for businesses to connect with customers directly and promote their products or services.

News

ValueFirst acquired by Tanla from Twilio

Tanla Platforms Limited, India’s leading CPaaS player has signed a definitive share purchase agreement to acquire 100% of ValueFirst India business from US-headquartered Twilio. Through this strategic move, Tanla & ValueFirst reaffirm their commitment to deliver innovative communication services to empower customers and enable companies.

WhatsApp
WhatsApp for e-Commerce is now just two ticks away

As the e-commerce industry continues to expand and evolve, integrating WhatsApp into marketing and customer service strategies can be a valuable asset for businesses seeking to enhance their reach, improve customer satisfaction, and ultimately thrive in the digital marketplace.

WhatsApp
WhatsApp Pay to be in India soon

WhatsApp Pay poised to enter India's booming payment market, leveraging its massive user base and potential to disrupt competitors like PayTM, Google Pay, and PhonePe. With the launch of WhatsApp Pay, the platform's over 480 million users will gain the ability to send and receive money seamlessly within the app

SMS
Why 2-Factor Authentication is a must for Apps and Websites

Two-factor authentication (2FA) has become a popular tool for enhancing online safety on several platforms. 2FA is a dual security process in which users must provide two different authentication factors to identify themselves. It has become a must-have for apps and websites due to the rising sophistication of cybercrime activities, and it immediately neutralizes the risks associated with compromised passwords.

Chat
WhatsApp + Live Agent = Seamless Customer Experience

By having live agents available, businesses can address specific customer concerns, offer personalized assistance, and create a more humanized customer experience. Moreover, WhatsApp's popularity and widespread usage make it an ideal platform for businesses to engage with customers.

Chat
WhatsApp Chatbot in Healthcare

By integrating chatbots with WhatsApp, healthcare providers can automate a range of tasks and provide round-the-clock support to patients. Chatbots can handle basic inquiries, such as appointment scheduling, medication reminders, and general health information, freeing up healthcare professionals' time to focus on more complex cases.

Chat
WhatsApp Commerce - The Ultimate Guide 2022

Discover how WhatsApp is revolutionizing e-commerce with its conversational commerce capabilities, allowing businesses to sell products and services directly through the platform, and learn how to leverage this powerful tool to enhance your selling game.

WhatsApp
WhatsApp Chatbot for Business: What’s in it for your business?

This blog post discusses the benefits of implementing a WhatsApp chatbot for businesses. WhatsApp chatbots automate routine tasks, provide instant customer support, improve the customer experience, and offer 24/7 availability, cost-effectiveness, scalability, and personalized interactions, leading to increased sales and improved data collection.

Chat
WhatsApp Banking: Bringing banking to the consumers

Discover the convenience and benefits of WhatsApp Banking, where customers can access a range of banking services through a simple chat interface, and enjoy secure authentication, 24/7 availability, instant alerts, and cost-effective transactions, all from the comfort of their homes.

Insight
What is your channel today?

Discover the right communication channel for your business and reach your audience effectively with Value First. From WhatsApp to SMS, email, voice platforms, and AI chatbots, find the perfect combination of channels to engage with your customers and drive ROI.

SMS
What is Transactional SMS and Promotional SMS: Why Does it Matter?

Find out the importance of Transactional SMS and Promotional SMS in SMS marketing strategies. Understanding the difference between the two can help businesses engage with their audience more effectively.

SMS
What is Verified SMS from Google?

Google's Verified SMS is a secure and reliable communication method businesses use to interact with consumers. This article explains the concept of Google-verified SMS and how SMS verification works, highlighting its benefits in improving brand identity, and engagement, and preventing scams.

SMS
What is an SMS API Gateway and How Does it Work?

The SMS API gateway has transformed how businesses communicate with their customers, providing a reliable, scalable, and versatile platform for SMS integration. With its numerous benefits and use cases, businesses can enhance customer engagement, streamline operations, and leverage the global reach of SMS.

Voice
What is the meaning of Toll Free and how can I get a Toll-Free number?

This blog post provides an overview of toll-free numbers, their significance for businesses, and the process of obtaining one. It discusses the differences between toll-free and local numbers, the benefits of toll-free numbers, and the concept of vanity numbers.

Insight
What CX leaders should do to during the economic downturn

During an economic downturn, CX leaders should focus on customer retention, prioritize efficiency and streamlining, monitor the competition, seek opportunities for innovation, communicate with customers, invest in employee engagement, and be adaptable and agile to ensure the continued success of their organizations. By providing excellent customer experience, businesses can protect against the downturn and retain customers even in challenging times.

Chat
Want to grow your business by using Conversational AI? Here are few reasons why you should look for it

Learn the importance of using conversational AI to grow your business. It provides reasons why businesses should consider implementing conversational AI, such as assessing customer success, tracking key metrics like customer acquisition cost and customer satisfaction, and utilizing email marketing automation for effective communication and relationship-building with customers.

SMS
ValueFirst SMS plugin for Magento

Chek out the ValueFirst SMS plugin for Magento, offering easy integration and enabling businesses to send real-time SMS notifications for various events in their online store. Enhance your customers' experience and streamline communication with this powerful plugin.

News
ValueFirst To Co-Sell Twilio Products in India

ValueFirst, a Twilio company, will co-sell Twilio's products in India, including Twilio Segment, SendGrid Email API, Programmable Video, and Twilio Live. This collaboration aims to provide Indian enterprises with AI-powered communication tools and drive digital transformation.

News
ValueFirst is now a Twilio company

ValueFirst, a Twilio company

News
ValueFirst bags GOLD at 11th India Digital Awards for the second consecutive year

ValueFirst built a multichannel solution for P&G to engage its retailers and consumers with a hyper-personalized loyalty program. The solution bagged a Gold at IAMAI's India Digital Awards

News
ValueFirst appoints Paul Quarterman as its new Chief Sales Officer

India’s leading CPaaS player, ValueFirst (a Twilio company), has appointed Paul Quarterman as its new Chief Sales Officer, a newly created role designed to support the company’s growth and its digital transformation journey.

Voice
Using Outbound Voice in the Mobile Application Ecosystem

This blog post explores the benefits and use cases of using outbound voice in the mobile application ecosystem. It highlights how outbound voice calling enhances user experience, increases engagement, provides immediate assistance, enables upselling and cross-selling, and offers personalized interactions.

News
ValueFirst and COVID.army team up to escalate the fight against COVID-19

ValueFirst and COVID.army have collaborated to develop a WhatsApp-based chatbot called 'IND COVID bot' to provide crisis relief in India by offering a verified crowdsourced list of COVID-19 resources such as hospital beds, oxygen, medicines, and more. The partnership aims to support India's fight against the pandemic and plans to introduce additional features in the future to benefit users, particularly in tier 2 cities.

Insight
Unveiling the MMA Modern Marketing Survey results

The blog post unveils the results of the MMA Modern Marketing Survey, highlighting the increasing importance of MarTech (marketing technology) in driving marketing efficiency and ROI.

Email
Top 5 Email Use Cases in the Fintech Industry

Email marketing plays a crucial role in the fintech industry, offering various use cases such as account alerts, personalized offers, educational content, transactional emails, and survey emails. By leveraging these strategies, fintech companies can provide valuable information to customers, build trust, and gain a competitive advantage in the market.

News
Unicommerce & ValueFirst join hands to provide retailers with an integrated WhatsApp based Conversational Commerce solution!

Unicommerce and ValueFirst partner to offer retailers an integrated WhatsApp-based Conversational Commerce solution, revolutionizing the buying experience and allowing brands to connect directly with consumers while enhancing operational efficiency and growth.

SMS
Top 10 uses of SMS in Banking and Finance

SMS marketing campaigns are utilized by BFSI organizations to promote new products, offers, or services to existing or potential customers. With its high open rates and immediate reach, SMS marketing enables targeted communication and drives customer engagement in the BFSI industry.

SMS
The Ultimate Guide to Transactional SMS - Examples of Transactional SMS

Explore the importance of transactional SMS in marketing strategies, providing examples such as welcome messages, order confirmations, and one-time passwords. It emphasizes the positive impact of transactional SMS on expanding businesses and improving the customer service experience.

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