What’s New at ValueFirst: Unraveling the Latest WhatsApp Business API Features

In the vibrant heart of contemporary commerce, where digital landscapes shift in the blink of an eye, emerges a formidable ally for businesses worldwide—the WhatsApp Business Solution.

Imagine this: Amidst the hustle and bustle of a hectic workday, you take a breather and scroll through your favorite online store during lunch. Your gaze falls upon a gorgeous black dress, but the price gives you pause. Undeterred, you decide to save it to your wishlist for later. Fast forward two days, and you're pleasantly surprised to receive a WhatsApp message from the very brand, not only showcasing the coveted dress but your entire wishlist.

But wait, there's more!

Irresistible offers, expiring in the next three hours, are neatly presented in the message. Without the need for extra apps or complications, you swiftly place your order, taking advantage of all the latest WhatsApp features.

This isn't just a story of messages and conversations; it's a tale of effortless connection, personal advancement, and the impactful sway of a simple green icon.

Let’s discover all the latest features of the WhatsApp Business Solution:

1. Catalog Template

These templates empower you to seamlessly exhibit your entire product catalog directly within WhatsApp messages. Featuring a product thumbnail header image, customizable body text, a fixed text header, and a fixed text sub-header, Catalog Templates offer a visually appealing and informative display.

Every catalog message on WhatsApp becomes a gateway for users to delve into product details, view actual images, and discover pricing information. Imagine the convenience of sharing a single WhatsApp message containing all the necessary links for products left in the cart, significantly boosting the likelihood of successful purchases.

2. Authentication

WhatsApp Business API introduced a robust Authentication feature, providing enhanced security measures for user verification. Within a 24-hour window, businesses can authenticate users by seamlessly sending multiple OTPs, ensuring a reliable and efficient verification process.

This feature finds its application in various sectors, including financial repositories where stringent security is paramount. Businesses with multiple verification touchpoints benefit from the flexibility and reliability of the Authentication feature. Additionally, organizations implementing Two-Factor Authentication (2FA) can leverage this functionality to bolster their security protocols, ensuring a seamless and trustworthy user verification experience on the WhatsApp Business API.

3.Button Improvements

Meta has rolled out significant improvements to buttons on WhatsApp Business API, enhancing user interaction. The Quick Reply feature now supports up to 10 responses, a substantial increase from the previous limit of 3. This update also introduces a powerful combination of Call-to-Action (CTA) buttons with Quick Replies for a more dynamic and engaging user experience.

Additionally, businesses can elevate user engagement through quizzes, gamification, and deal discovery bots with a comprehensive menu.

4. Copy Code

Coupon code templates, featuring a single “Copy Code” button, streamline the user experience by copying the code directly to the customer’s clipboard upon tapping. Simplify and amplify your marketing strategy with these efficient coupon templates.

5. Carousel

With carousel templates, a single text message can be paired with up to 10 carousel cards arranged in a horizontally scrollable view, providing a visually engaging and efficient means of communication. This will eventually optimize your messaging strategy with the versatility and cost-effective benefits of carousel templates.

6. Limited-Time Offer Templates

Now, effortlessly communicate time-sensitive promotions with expiration dates and countdown timers in your template messages. This straightforward feature adds a touch of urgency, driving customer engagement effectively. Enhance your promotional strategy with the simplicity and effectiveness of Limited-Time Offer Templates, ensuring your customers don’t miss out on exclusive deals.

7. Location Template

The Location Template on WhatsApp Business API empowers businesses to proactively share their location with end-users. This feature allows seamless integration of location-sharing through business-initiated messages, facilitating enhanced engagement and ease of interaction. It helps you strengthen your connection with customers by leveraging the convenience of the Location Template on WhatsApp.

8. WhatsApp Flows

WhatsApp Flows revolutionize business messaging by enabling structured interactions. Businesses can now define, configure, and customize messages with rich interactions, delivering a more organized and engaging communication experience for customers. Elevate your messaging strategy with the flexibility and customization offered by WhatsApp Flows, ensuring a seamless and dynamic interaction with your audience.

9. Native Payments

The Native Payments feature allows businesses to seamlessly receive payments from customers through all UPI apps installed on their devices directly via WhatsApp. This functionality extends to popular payment gateways like Razorpay and PayU, offering businesses a versatile and convenient way to facilitate transactions.

10. Send location CTA

The “Send Location” Call-to-Action (CTA) simplifies the process for users to share their location with businesses through a dedicated button. This user-friendly feature enhances the ease of communication, allowing for seamless location sharing between customers and businesses on WhatsApp.

11. Address CTA

With the “Address CTA” feature, users can easily share their shipping address with businesses on WhatsApp.  This feature streamlines the communication process, offering a convenient way for users to convey their address information, enhancing the overall user experience.

In conclusion, the latest updates on WhatsApp Business API in 2024 and beyond bring a wave of enhanced features and functionalities, revolutionizing the way businesses interact with their customers. Upgrade your messaging strategy and enhance customer engagement. Get started today with ValueFirst!