Email Marketing is the undisputed winner when it comes to customer engagement. 89% of marketers use email as the primary channel for generating leads. 29% of marketers rate email marketing as the most effective marketing channel.
You get to 6-10 words to capture attention, be punchy and to the point
If you can fit the whole hook in the subject line this is great. If not… ensure you fit enough intrigue to get the open. You get 0.4 seconds to capture the customer’s attention
5. Take Advantage of the Second Subject Line
People ignore this opportunity to hook people in with sales copy. It’s a second chance to get open.
It supplements the main subject line. Don’t let this be automated otherwise it pulls in the content you don’t want to share which can affect the whole message: Bad Examples: “View this message in your browser”, “Share this on social media”
As you’re writing your email content, you know your main goal is to get the click. The different sections of your body are all in place to get the click, but there are techniques to enter your links and call to actions to drive the clicks. The way you add these links with these tips will help you transition from each section of the email to the next without repeating the same ‘buy now’ cta over and over again.
Call to action link tips:
1. Ask a question
“Do you want my email templates? Click here”
“Want to see how we increased sales by 10x? Watch here”
2. Use proof & results to lure them in
“This will double your email open rates. See how by clicking here.” “This increased sales by $135,857. See how here”
3. Put the ‘yes’ word in their mouth
“Want to increase your revenue? Click here” “Want to save time and money? Click here”
4. Tease the end results and benefit
“With these resources [LINK] you’ll be able to make more money in your business by doing less work, and getting better results for clients. You can click here to start [LINK].”
5. Now or Never Scarcity
This is your final opportunity to access the offer [LINK] Offer Ending Tonight. Buy Now.