Over the last decade we’ve seen a wild ride in the world of messaging and communication, with new channels popping up left and right. From good old' SMS and voice calls, to the more modern messengers like WhatsApp, Facebook Messenger & Skype, our options for keeping in touch with loved ones and even businesses across the globe have skyrocketed.
But, amidst all the upheaval and changes, one common denominator emerges time and time again: Email.
In a world where it feels like there's a new communication app for every mood and preference, email is still the standard-bearer. Sure, your boss might be all about Slack, your nephew can't get enough of Instagram, and your friends in Europe and India are hooked on WhatsApp, but email is the one channel that everyone, and we mean everyone, can get behind. It's the OG of communication and you can be assured that everyone has an email address. (around 5 billion email addresses already exist in the world)
If you're on board with using email to engage your customers, then it's crucial that you do it right. You don't want your efforts to go down the drain by having your emails end up in the dreaded spam folder.
Think of it this way, a poorly executed email campaign can be a major buzzkill to the customer experience you're trying to build.
That’s where our power-packed Email platform Infinito comes into play!
Think of it as having a secret weapon in your email arsenal. And what makes it incredible is that it’s powered by the dynamic duo of SendGrid and ValueFirst Email.
That’s right - we’ve added a suite of powerful email APIs, an intuitive email campaign builder, and email testing tools from our latest acquisition. Let’s unlock the secrets behind the compelling attraction that businesses have towards our email platform and discover what endears it to customers and makes it their top pick!
Unpacking the magic of Twilio SendGrid
In 2018, Twilio acquired SendGrid, making it the parent company to both SendGrid and ValueFirst.
When it comes to email platforms, Twilio SendGrid stands tall as one of the best in the biz. It serves over 150,000 customers worldwide, including big names like Airbnb, Uber, and Spotify, etc.
So, what sets Twilio SendGrid apart from the rest?
It's a combination of three things: top-notch tech features, unbeatable cloud infrastructure, unbelievable deliverability rates with super scalability (five trillion emails in 2021) and unparalleled support from email experts.
And the proof is in the pudding. Just take a look at Dream11 - they sent 500 million emails in one month with a 99% deliverability rate using Twilio SendGrid
The “X Factors” of ValueFirst
Powerful. Reliable. Scalable. This was the vision we had when we set out to build a platform that would empower businesses to get not one, but many steps closer to their customers.
Infinito offers several differentiators that make it stand out from the competition.
Additionally, our platform is built on the SendGrid email infrastructure, that’s the world’s best!
Why choose ValueFirst Email aka Infinito?
1. One platform, end-to-end support
At ValueFirst, we work as an extension of your team. We can help you:
2. Excellent support that gives you confidence
We get started as soon as we get you onboard —understanding business metrics, building use-cases, defining campaign wise KPIs that suit your needs, and optimizing campaigns to improve the email ROI.
ValueFirst will help you every step of the way.
3. Custom-build designs for every use-case
We focus on improving business profitability, not just email deliverability.
Our team of experts at ValueFirst will work closely with your teams to build use-cases that can further your business goals.
Based on these use-cases, you will get custom designs and templates to maximize the campaign’s success.
Achieving success hand-in-hand with our customers
Below are some of the top use cases or examples for email marketing at ValueFirst:
If you want to engage with your customers through programmable email notifications for verification, authentication, support, updates and more, write to us at email@example.com.