SMS marketing strategies have proven their benefits across different business and service domains through their amazing 98% open rate. Many types of SMSs are used to attain various organizational goals, some of the most crucial types of SMS strategies are Transactional SMS and Promotional SMS. In this article, we will cover the meaning or definition of these SMSs and how they are important for different organizations and services.
The SMS is sent to the consumers or customers to inform the activity of transactions made by them or the status of a service or product purchased by a business. These types of SMS or messages are known as Transactional SMS. Most of the Transactional SMS comes with no reply option as the main objective of these messages is to be aware of the status of the transaction made by the customer.
Benefits of Transactional SMS
Transactional SMS is beneficial in many ways for an organization as well as consumers, some of the key benefits of these SMSs are:
The SMS is sent to the consumers or the targeted audience to promote various services, products, and newly launched offers or schemes. These types of SMS or messages are known as Promotional SMS. These messages are meant to trigger and launch various marketing or promotional related activities within tight deadlines across different regions. Most of the Promotional SMS comes with reply options as the main objective of these messages is to be aware of the promotional and marketing activities to dedicated customers or targeted audience.
After going through the write-up, you might have got insights into the difference between Transactional SMS and Promotional SMS and their importance in the market. So, as the next steps, plan the SMS marketing strategies well, either promotional or transactional SMS strategy, to engage with the targeted audience or loyal customers in a more professional way. - ValueFirst's
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