As per the latest reports, the global gaming sector is expected to grow at a CAGR of 12% by 2025. The global gaming industry anticipates a collection of 159.3 million USD in the recent coming years. Undoubtedly, it has opened the scope and demand in the gaming industry to make the best use of the opportunities in the gaming industry; most of the enterprises of the gaming industry are following the latest trends of automated emails to increase their engagement level with the customer.
Benefits of automating email for the gaming industry
- increase the customer engagement metrics – Using email automation, the gaming industry can improve its customer engagement metrics by sending emails regarding new updates or new releases and related information to its customers. It will help the enterprise to nurture the customers or the players and assist them in feeling valued at the same time.
- Better ways to customize communication to the customer – The automated emails assist the gaming industry in shooting customized emails to their existing and potential customers. They have multiple options available to customize the email efficiently and send it to the customers with the data available. When customers absorb a product wholly, the enterprise gathers an enormous wealth of data that could be of use. When a customer or a player signs up, the venture can initiate segmenting and creating labels for the individual personas for each player.
- Improve ROI – Once the enterprise creates a curated and structured marketing campaign for their business goals, then the chances to get better returns are higher. One of the most cost-effective ways for getting lower ROI and effective marketing strategy is via automated email marketing tactics. The gaming industry should consider investing in a genuine and trusted Email Delivery Service to track, automate, and evaluate email campaigns quickly.
Tips to automate email for the gaming industry
- Understand the needs and requisites of the customer. Once you have all the prerequisites and preferences of the customer, understand their needs and requirements that will help you plan out the email marketing strategies efficiently.
- Analyse the latest trends in the automated email section – Always ensure that your marketing approach follows the MarTech methodology. MarTech is a smooth combination of marketing and technology to execute a marketing approach with the help of digital solutions to leverage the ROI.
- Assessing the current gaming scenario and strategizing the automated email based on the analysis – Evaluate the players' current gaming level and scenario. Based on the assessment, you can plan out the Email Marketing automation strategies. For instance, if your gaming scenario needs ten coins to level up, you can plan a gift or level up related email engagement# marketing tactics to keep your players engaged.
With the help of email automation, the ventures can use actions, activities, preferences, and history to curate an aimed and segmented campaigns during the lifecycle. It would be helpful to personalise each email and can urge through better CTRs and open rates.
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