How to check your Email Sending Reputation?

How to check your Email Sending Reputation?

Email is a powerful marketing tactic to keep your digital audience up to date about new product releases, service announcements, exclusive deals, and much more.

Email Marketing Campaign Service could become ineffective, though, if it is not successfully delivered to recipients' inboxes. Your sender reputation is a significant aspect that impacts email delivery.

The way your subscribers or customers react to your mail influences your email sending reputation. The number of responses you receive, the number of spam reports you receive, etc. all effect on your sending reputation. Your email marketing service might get a setback if this happens.

Your reputation will decline if your email is marked as spam by your subscribers, making it more difficult for you to send out further communication to them. While, if the responses to your mails increase, your sending reputation will increase, increasing the likelihood that all future communication will reach the inbox. Thus, your sender reputation is important for a successful email marketing campaign.

What is email sending reputation?

Any Internet Service Provider (ISP) is responsible for rating your organisations email deliverability depending upon how your subscribers react to your mails. The higher the score, the more possibility there is that your emails will end up in your network recipients' inboxes. However, if the score drops below a pre-set value, your ISP might send the mail directly to your recipient’s spam folder or would reject it.

Email sending reputation is a sophisticated metric that controls email delivery service procedures and consists of various reputations. The reputation of an email sender is a combination of IP and domain reputation.

  • IP Reputation: The acceptance rate of your emails determined by IP reputation. IP is a special string of characters used to identify each computer communicating across a network using the Internet Protocol. Using a dedicated IP address is the best option, but due to its costliness, shared IP addresses are much preferred. The reputation of your emails is affected by the actions of all the other senders, when using a shared IP address.
  • Domain reputation: By analysing past email sending habits and the frequency of email engagement, domain reputation determines the standing and ranking of your email sending domain. In contrast to IP reputation, domain reputation cannot be changed in a short duration as it is linked to the domain’s reputation. Therefore, domain reputation is much more conveniently durable compared to IP reputation.

Why is email sending reputation important?

Mailbox providers safeguard customers' email addresses against the onslaught of spam that unauthorised users attempt to send to them. Internet service providers (ISPs) and mailbox providers consider reputation ratings, including IP and domain reputation, and other elements when determining whether to filter or outright forbid a specific email message.

As more and more of your emails are marked as spam or trashed, your engagement with your recipients deteriorates, affecting your email sending reputation. Using unethical tactics, spam IP addresses, etc can prevent your content from reaching the inboxes of your email list.

How to check your email sending reputation?

Mailbox providers do not offer any single score to determine your sending, however, there are a number of third-party applications that can provide you an aggregate assessment of your email sending reputation. They employ a unique set of approach and focus on a variety of sources to determine your score. A number of them also provide various personalized tips and solutions to help increase your score.

While these third party applications would not be able to present the real picture, but their assessment and insights are highly helpful in resolving reputational difficulties. Some of these third party applications are:

  1. Sender Score: A free email reputation assessment service by Validity, Sender Score, determines how reliable an email sender's IP address is. The Sender Score, is a number between 0 and 100 that indicates the strength of your sender reputation and specifies how mailbox providers see your IP address. The rankings, which are based on a rolling 30-day average, also shows how your IP address compares to those of other IP addresses.
  2. BarracudaCentral: Barracuda Networks provides both IP reputation lookup and domain reputation lookup by categorising IP addresses as with "good" or "poor" reputation with the help of real-time database. The likelihood of genuine messages emanating from each sending mail server's IP address is then estimated by looking at the sending histories associated with those addresses.
  3. Reputation Authority: Known for preventing web traffic, malicious malware, spam by blocking undesired content, this dynamic tool can help you to search up your IP address or domain and provide your reputation scores ranging from 1 to100.
  4. Google Postmaster Tools: Google contains a high amount of data regarding which emails are delivered or not. Using these statistics, Google Postmaster share show they view information arriving from a particular domain, for free.  Detailed information about your performance  regarding spam reports, authentications, and email encryption is also shared.
  5. Microsoft SNDS: Microsoft provides a service called Smart Network Data Services  (SDNS) that is comparable to Google's Postmaster Tools. Information about aspects like your sending IP's reputation, number of Microsoft spam traps delivered by you, and spam complaint rate are among the free of cost data offered by SNDS. Additionally you can also view a free daily review oft he standing of the messages received from you through Microsoft SNDS.
  6. Talos Intelligence: Talos Intelligence from Cisco is a free resource for evaluating your reputation by one of three scores, Good, Neutral, or Poor. 'Good' means that there is minimal risky behaviour connected to this address. ‘Neutral’ means that you are at a reasonable level although some messages can be blocked. ‘Poor’ means that there are  problems getting your emails into recipients' inboxes due to low deliverability rates.
  7. SendForensics: Its main speciality is that it highlights the concept of deliverability as a whole and contrasts you with the other companies on their client list. Additionally it breaks down your email account into its various component pieces and shows you the best course of action for enhancing your email sending reputation.
  8. TrustedSource: Provided by McAfee, TrustedSource offers insights into the reputation score of your email and online reputations, affiliations, domain name system (DNS), and mail server details. The reputation statistics are gathered through real-time monitoring of McAfee's hosted services and worldwide security equipment. Additionally it also offers information about the background, activation, and affiliations of your domain.
  9. Mail Tester: It gives a comprehensive analysis outlining what is and is not properly configured after examining your content, mail server, and sender IP address. It's a simple, practical, and affordable method for quickly assessing the calibre of your emails. Furthermore, you can regularly run tests manually using Main Tester's web interface without having an account.
  10. Ipvoid: an application that checks your domain reputation and assesses your IP address against black listing engines, designed using APIVoid's Domain Reputation API. This tool makes it simple to quickly determine whether a domain has a negative web reputation.