ValueFirst acquired by Tanla from Twilio

Tanla Platforms Limited, India’s leading CPaaS player has signed a definitive share purchase agreement to acquire 100% of ValueFirst India business from US-headquartered Twilio.

ValueFirst is one of the pioneers in the CPaaS space in India and has been a leading player for more than 20 years. It offers enterprises the ability to connect with their customers globally across multiple communication channels, serving 1000+ enterprises.

Uday Reddy, Founder Chairman & CEO, Tanla Platforms Limited said, “Acquisition of ValueFirst will further strengthen our undisputed market leadership in India. We only believe in purposeful acquisitions and have had an incredible track record with Karix acquisition, which has seen 20x EBITDA growth over the last 5 years. I am confident we will embark on a similar journey with ValueFirst to unlock massive value.”

Khozema Shipchandler, President, Twilio Communications said: “Tanla is a leading CPaaS provider in the Indian market as well as a longtime customer and partner of ours, making them a natural fit and ideal home for ValueFirst’s customers and employees. Twilio remains committed to India as well as our strategic partnerships and large employee base in the region.”

Vishwadeep Bajaj, CEO & Founder of ValueFirst said, “I am very excited to join Tanla, the largest CPaaS player in India and I am confident that we will benefit from significant synergies and scale to address the needs of our enterprises better. I would like to thank Twilio for their support to growing our business over the past couple of years."