RCS Business Messaging by Google is an IP-based messaging service provided to mobile phone users through mobile operator networks.
It is used for both Person to Person (P2P) and Application to Person (A2P) communications and incorporates the global reach of SMS with the rich features of a chatbot.
While RCS messaging was designed to move mobile networks beyond texting, different approaches made it difficult and costly for carriers to bring it to users.
By aligning on the GSMA's universal RCS profile - with the Messages RCS client app - carriers can now provide RCS messaging across the Android ecosystem.
Advanced features like rich media, Configurable buttons, Calendar integrations & longer character limits truly makes it an amazing tool for business communications.
RCS-enabled chatbots powers you to use conversation automation to give your customers relevant and timely notifications and digitize repetitive patterns.
RCS provides real-time analytics such as "messages delivered" and “messages seen” reports, and on-screen event tracking for you to have meaningful customer insights.
Google is partnering with carriers and OEMs to offer a native messaging client, Messages, for RCS, SMS and MMS messaging.
Messages supports the GSMA’s Universal Profile for interoperability across operator networks and devices.
Easily updatable from the Google Play store, the upgraded client will deliver a unified messaging experience across the Android ecosystem.
ValueFirst is Google's official partner to deploy RCS-based solutions.
With reliable global infrastructure and a consistent user experience, Google’s RCS technology helps the mobile community deliver better messaging everywhere.
The technology is already live in 80+ countries and boasts of about 450 Million active users every month.