Gamification marketinghas been creating stand out experiences for consumers throughout the world. PepsiCo Thailand wanted to use this and create a conversational touch point to talk to its end consumers and push different flavors of Lays Maxx
The Conversational AI solution had three problem statements:
With the above problem statements, there was a need to use a robust yet native messaging channel. LINE being the most-used platform across South-East Asia, became the obvious choice.
PepsiCo and ValueFirst came together to create a solution:
The campaign saw participation from thousands of consumers uploading their receipts & many were rewarded during the entire campaign.
At PepsiCo, we have always thrived to build phenomenal customer experiences through our campaigns. ValueFirst with their marketer-first approach has been incredibly supportive in our endeavors. Their ability to customize their offerings basis the geography and product makes us feel joyful.