Update & Remind customers about the ongoing marketing benefits
Chatbots have turned out to be the perfect fit for e-commerce, for both customer support and product discovery alike. They are built to ask questions, collect answers, and automatically direct customers, window shoppers, and new customers can get a lot of value out of simply being asked what it is they’re looking for. By personalizing the questions a chatbot asks, you can direct customers to the best way to buy and create a better user experience along the way.
How it works?
Retail companies are using Chatbots to bridge the gap between online and offline experiences. They carry potential to replace the tasks of human workers, like taking customer queries, providing customer service, and upselling to shoppers.
Building simple chatbots are good for handling simple requests and helping customers get started. But as the filtered customer support requests come in and you see the new trends in conversations, you need to invest additional resources to refine preexisting chatbots or create new ones to handle different tasks.
“By 2020, 85% of our engagement with businesses will be done without interacting with another human. Instead, we’ll be using self-service options and chatbots.”
Customers expect to be able to find the information they’re looking for in a click of a button and in the blink of an eye.
Cost Effective — Chatbots aren’t just less expensive compared to their alternatives, they’re an outright steal.
Conversational — Chatbots replicate everyday human interaction more accurately than actual humans do. The vocabulary we use with our friends and family doesn’t cross over in companies interactions with clients.