Make customers aware about your product
SMS to drive interest and engagement for the product in advance of the launch
Direct and Instant ChannelSMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media. Business like Baby Tula use SMS to launch products–and report a 1,668% ROI.
Large reachWith the increase in usage of smart phones, Statista reports that in 2018, 52.2% of all online traffic was generated through mobile phones worldwide, making SMS marketing the choice of communication for many businesses.
Reaching Customer at Right place and TimeSMS can be triggered according to a particular schedule ,so that they can get maximum attention on launch
How it works?
Creating Compelling ContentKnowing what your customers want and how the beta group feels about the product gives you insight into what to highlight in your marketing efforts. Some questions to think about when creating content are:
• What pain points does the product address?
• What are the main features and how do they provide value to customers?
• How easy is the product to use or learn?
• What are the main selling points (e.g., is the product durable, sustainable, aesthetically pleasing, etc.)?
• Why is this product better than similar ones on the market?
Once you have answers to these questions, you can use them to build a compelling and consistent narrative in text messages.
Segment your ListInstead of sending one message to all your subscribers and just hoping for the best, it is better to try and profile them as much as possible. It is very important to define your target audience.
Efforts to increase Opt-insRun multiple campaigns on social media,email,print media to encourage customer to opt-in to your text message
Continuous EngagementOnce you have successfully launched the product ,use the data that you gather through the new product launch campaign to better target customers with new offers and remain in touch with them
Improve chances of a successful product launchA Nielsen study reviewing 600 product launches across multiple markets found that a third of the initiatives failed because of insufficient marketing support. With high response rate and open rate of SMS as a channel ,you have better chance to create awareness about your product
Response data enables you to monitor, track and improveTracking meaningful ROI, identifying customers engaging via text message and monitoring delivery rates are all possible through SMS revealing the realities to the misconception of SMS being an untraceable channel and bringing it more in line with what has been possible with email for years.
Timing and relevanceWhen its a new product launch keep in mind your target audience, as well as the time of day that you send it. You should be aware of peak viewing times and take advantage of them if they are a good fit for your product.
CTA is the KeyThe best SMS campaigns are those that offer potential customers an easy way to take the next step in the sales funnel, like visiting a website or clicking on an event.
Talk to your customersAll feedbacks and reviews from customers are important ,so always keep an open communication channel
Note what works and what does notKeep a track of success and failure so as to improve your campaign
Give a clear, stress free option to cancel the subscriptionThis will ensure that you keep angry customers to a minimum.