Capture and keep a new user’s interest before they slip away
Email can act as a proactive conversation starter that can lead to valuable interactions and foster customer success. With effective onboarding, you get higher retention rates, greater revenues, and up to a 500% increase in customer lifetime value.
Successful onboarding emails can increase open rates, clicks, customer lifetime value, reduce churn, and turn new users into loyal, paying customers. It also sets the tone for future communications and encourages new members to engage with your business.
Engages New Subscribers
Subscribers who read welcome emails will read 40 percent more content from the sender in the next 180 days. A welcome email is the first friendly exchange between your business and a new subscriber.
How it works?
Good First ImpressionMarketers get one shot to make a great first impression. Leverage email as an excellent opportunity to make a sale. Welcome onboarding emails have higher open rates and click-through rates than other marketing channels.
PersonalizationWhen it comes to email engagement, personalization can drive higher open and click-through rates and enhance your customer experience. By this, marketers can see up to 100.95% higher CTRs and 18x more revenue. Tailor your onboarding process as per your customer's goal.
Convert Subscribers into Loyal CustomersInstead of reading a list of features, customers are more interested in seeing the benefits of using products and services. Highlighting what users will ultimately gain is a powerful way to get loyal customers.
Increased Customer LifetimeIt cost 5x more to create a new customer than retain an old one. With effective onboarding, you get higher retention rates, greater revenues, and up to a 500% increase in customer lifetime value. Loyal customers also minimize the churn rate.
Increased Engagement4.3 billion people will use email by 2023 — that's more than half of the world's total population. An effective welcome email increases engagement by 33% — and can generate 320% more revenue than regular emails.
Measure SuccessThe average open rates for welcome emails stand at 57%, and the average CTR at 14.4%. An email is an effective tool as a customer onboarding channel. Want more? Track your email performance and build campaigns accordingly.
Encourage Other ActionsEmail marketing is the tried-and-true tool that continues to deliver positive results for businesses. Use this platform to showcase your products and services, share some tips, website/blog links, upgrades and coupon codes, and company news.
Make it funUser expectations are always evolving. With multiple onboarding campaigns, brands should have one set of emails to nurture active users, and a separate track to attract and engage inactive users. Let your readers feel good about supporting your brand.
Optimize For MobileAn average Indian spends one-third of their waking hours on their phone. That's why 67% of all emails are opened on mobile. Keep the ideal subject line length, button size, and CTA position to make an effective mobile-optimized campaign.