Twilio Segment
Segment is a customer data platform (CDP) that helps companies harness first-party customer data.
Segment democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.
Single View of the Customer
Real-Time Audiences
Cart abandonment: Create custom campaigns whenever a user drops off the funnel.
Act fast: Send an email or show an ad within minutes of a user performing an action.
Omnichannel messaging: Send a consistent message across all channels — email, facebook & google ads, and in-product.
Data-Driven Decisions
Collect user event data from all web, mobile, and warehouse sources.
Align your marketing, data, and engineering team with a single shared data dictionary
Ensure all of your destinations are respecting your privacy assessment in real-time. Accelerate compliance with privacy regulations like GDPR, CCPA, and more.
Collect Data Anywhere
Activate any tool instantly: Integrate new tools in minutes, not weeks. No more setup headaches, no need to push code.
Make your mobile integrations agile: No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.
Remove vendor lock-in: Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.
Unified Engagement
Acquire Better
Extend your valuable first-party data to acquire new customers with:
- Lookalike Audience Targeting
- Promotional Discounts & Offers
Convert More
Design campaign strategies to drive customers towards purchase decisions:
- Ongoing or Seasonal
- Campaigns Reactivation
Higher Retention
Grow your customer retention through personalized experiences:
- Customer Loyalty Programs
- Upsell Campaigns
Smarter KYC
Go from idea to campaign in minutes with real-time, unified customer profiles and centrally plan your marketing strategy across all channels.