Twilio Segment

Segment is a customer data platform (CDP) that helps companies harness first-party customer data.

Segment democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.

Customer Data Platform - Segment by Twilio
Trusted by:

Single View of the Customer

Real-Time Audiences

Cart abandonment: Create custom campaigns whenever a user drops off the funnel.

Act fast: Send an email or show an ad within minutes of a user performing an action.

Omnichannel messaging: Send a consistent message across all channels — email, facebook & google ads, and in-product.

Marketer's Top CDP Offering

Data-Driven Decisions

Collect user event data from all web, mobile, and warehouse sources.

Align your marketing, data, and engineering team with a single shared data dictionary

Ensure all of your destinations are respecting your privacy assessment in real-time. Accelerate compliance with privacy regulations like GDPR, CCPA, and more.

Become a better Product Manager with CDO

Collect Data Anywhere

Activate any tool instantly: Integrate new tools in minutes, not weeks. No more setup headaches, no need to push code.

Make your mobile integrations agile: No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.

Remove vendor lock-in: Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.

One API. Clean Code.

Unified Engagement

Acquire Better

Extend your valuable first-party data to acquire new customers with:
- Lookalike Audience Targeting
- Promotional Discounts & Offers

Convert More

Design campaign strategies to drive customers towards purchase decisions:
- Ongoing or Seasonal
- Campaigns Reactivation

Higher Retention

Grow your customer retention through personalized experiences:
- Customer Loyalty Programs
- Upsell Campaigns

Smarter KYC

Go from idea to campaign in minutes with real-time, unified customer profiles and centrally plan your marketing strategy across all channels.

Connect the end-to-end Customer Journey