Twilio Segment

Segment is a customer data platform (CDP) that helps companies harness first-party customer data.

Segment democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.

Customer Data Platform - Segment by TwilioSegment - World's #1 CDP to Manage Customer DataSegment - World's #1 CDP to Manage Customer Data
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Segment - World's #1 CDP to Manage Customer DataSegment - World's #1 CDP to Manage Customer DataSegment - World's #1 CDP to Manage Customer DataSegment - World's #1 CDP to Manage Customer Data

Single View of the Customer

Real-Time Audiences

Cart abandonment: Create custom campaigns whenever a user drops off the funnel.

Act fast: Send an email or show an ad within minutes of a user performing an action.

Omnichannel messaging: Send a consistent message across all channels — email, facebook & google ads, and in-product.

Marketer's Top CDP Offering

Data-Driven Decisions

Collect user event data from all web, mobile, and warehouse sources.

Align your marketing, data, and engineering team with a single shared data dictionary

Ensure all of your destinations are respecting your privacy assessment in real-time. Accelerate compliance with privacy regulations like GDPR, CCPA, and more.

Become a better Product Manager with CDO

Collect Data Anywhere

Activate any tool instantly: Integrate new tools in minutes, not weeks. No more setup headaches, no need to push code.

Make your mobile integrations agile: No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.

Remove vendor lock-in: Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.

One API. Clean Code.

Unified Engagement

Segment - World's #1 CDP to Manage Customer Data

Acquire Better

Extend your valuable first-party data to acquire new customers with:
- Lookalike Audience Targeting
- Promotional Discounts & Offers

Segment - World's #1 CDP to Manage Customer Data

Convert More

Design campaign strategies to drive customers towards purchase decisions:
- Ongoing or Seasonal
- Campaigns Reactivation

Segment - World's #1 CDP to Manage Customer Data

Higher Retention

Grow your customer retention through personalized experiences:
- Customer Loyalty Programs
- Upsell Campaigns

Segment - World's #1 CDP to Manage Customer Data

Smarter KYC

Go from idea to campaign in minutes with real-time, unified customer profiles and centrally plan your marketing strategy across all channels.

Connect the end-to-end Customer Journey