JCB India is an UK based Automobile giant who has 60+ dealerships across India and 5000+ field force to manage machine service.
JCB Dealers are the lifelines to customers for heavy equipment manufacturers. Their field engineers are responsible for managing and maintaining good relationships. Even well-established dealers can be irreparably damaged should they fail to help customers prevent and manage equipment downtime. Dealer service must keep machines up and running as a foundational part of the customer service strategy.
The emergence of intelligent machines is expanding the challenges that dealers and their field engineers must manage.
The primary objective of their campaign was to:
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- Convert one time donors to become regular donors
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