Star Health

Star Health and Allied Insurance enable India's firstConversational Commerce solution for Insurance Purchase with ValueFirst

Star Health and Allied Insurance, India’s first standalone health insurance company,partnered with India’s prominent CPaaS player,ValueFirst to drive innovative customer support solutions pan India. Through this engagement Star Health customers will experience customer support through ValueFirst’s advanced conversational AI offering, Surbo.

Conversational AI, leverages machine learning, to enhance Star Health’s customer touch points making information easily accessible, enabling straightforward comparisons between other vendors, and reducing the churn at the end of the funnel. Conversational AI will also handhold users in understanding their requirements and knitting an appropriate insurance policy for them.

Anand Roy, Managing Directorof Star Health and Allied Insurance said, “ValueFirst technology driven solution adds immense value to our business. The integrated customer solutions has increased our customer engagement, reduced TAT, and enabled easier access to information for customers. The ease of use and ability to understand customer requirements while responding quickly with appropriate solutions has enabled us to increase our customer service efficiency. Customer centricity has been a core value at Star Health and I’m happy say that through Surbo, ValueFirst has enhanced this.”.

Conversational AI Surbo has demonstrated capabilities of providing a guided experience which reduced consumer friction by more than five times when compared to a traditional lead generation form of service. The tool made the overall process hassle-free,customer-friendly, and ensured timely settlements.

Commenting on the partnership, Vishwadeep Bajaj, CEO & Founder, ValueFirst said that “As Conversational AI becomes even more ubiquitous in insurance, customers can look forward to an even more seamless experience when it comes to buying insurance or making a claim. We’re so excited that we could join hands with the amazing team at Star Health Insurance and make a difference to their consumers’ lives.”

About Star Health Insurance:
Star Health and Allied Insurance Co Ltd (BSE:543412 | NSE:STARHEALTH) commenced its operations in 2006 as India’s first Standalone Health Insurance Company with business interests in Health, Personal Accident and Overseas Travel Insurance.The company uses its vast resources to focus on service excellence and product innovation to deliver the best to its customers. Star Health has been providing innovative health insurance products to individuals, families, and corporates directly and through various channels – agents, brokers, online etc. Star Health is also a prominent Bancassurance player with long standing relationship with various banks. 

 Star Health currently has 14000+ employees with 786 branch offices spread across 25 states and 5 union territories in India. These existing branches are also supplemented by an extensive network of over 562 Sales Managers Stations (“SMS”), which are small individual service centers,located across India. In FY 2021 Star Health had a gross written premium of Rs. 9388 Crore and built a promising path with a net worth of Rs. 3484 Crore.

 Star Health and Allied Insurance is listed on both the National Stock Exchange (NSE)and the Bombay Stock Exchange (BSE)