Gamification marketinghas been creating stand out experiences for consumers throughout the world. PepsiCo Thailand wanted to use this and create a conversational touch point to talk to its end consumers and push different flavors of Lays Maxx
The Conversational AI solution had three problem statements:
With the above problem statements, there was a need to use a robust yet native messaging channel. LINE being the most-used platform across South-East Asia,became the obvious choice.
PepsiCo and ValueFirst, a Twilio company came together to create a solution:
The campaign saw participation from thousands of consumers uploading their receipts&many were rewarded during the entire campaign.
Commenting on the partnership, Harjyot Singh Arora said “At PepsiCo, we have always thrived to build phenomenal customer experiences through our campaigns. ValueFirst with their marketer-first approach has been incredibly supportive in our endeavors. Their ability to customize their offerings basis the geography and product makes us feel joyful.”