The digital ecosystem in India has seen a major rise in the last few years. Digital payments and virtual banking have redefined the ways consumers shop, travel, and pay. Neobanking, considered as the next evolutionin banking, is adding tremendous growth to the digital banking sector.According to statista, the transaction value in the neobanking segment is projected to cross US $46 billion in 2022.
Freo, India’s leading consumerneobank for millenials, and ValueFirst came together with the objective to promote Freo’s offerings and boost customer engagement. Freo offers financial products like credit line,loans, pay later, financial insights and a digital bank account via Freo’s mobile apps and have served more than a million customers.
Using email as a channel, we created a customer centric engagement plan for educating, engaging& acquiring new customers. Subject matter experts at ValueFirst evaluated the potential & created a scalable email engagement plan with three objectives:
Some of the key highlights of the campaign were:
Commenting on the partnership, Hitarth Saini, Head of Marketing at Freo said “Freo has always been a consumer first company. With ValueFirst’s email services, we have been able toreach our customers effectively across all our campaigns. Their ability to customize solutions for marketers have really helped us build a scalable customer engagement model”