Incredible Email Automation

See how Raymond worked closely with ValueFirst to automate their email.

Incepted in 1925, Raymond has been synonymous with trust, quality and excellence. Raymond is a diversified conglomerate with majority business interests in Textile &  Apparel sectors and presence across diverse segments such as FMCG, Engineering and Prophylactics in national and international markets.

Challenges

- High spam complaints

- Deliverability and quick deployment

- Effective engagement program

Objectives

Raymond required an advanced email marketing technology platform to be able to effectively manage and initiate email marketing activities on its registered user-base during the pandemic. Using Email as a tool, Raymond wanted to increase engagement.

Campaign Solutions

- Pre-warmed IPs​ to help them get rid of high spam complaints and  maintain better inbox placement ​

- IPs/ domain whitelisting to minimize the delivery issue at Microsoft and other spam reporting organizations

- Creative Intelligence​ with HTML best practices​ and design intelligenec to avoid spam filter during warm up​

​- Content Performance with visually appealing collateral and A/B testing for performance optimization​

Raymond has observed increase in engagement, reduction is spam complaints, and experienced a smooth onboarding within a week.