Incepted in 1925, Raymond has been synonymous with trust, quality and excellence. Raymond is a diversified conglomerate with majority business interests in Textile & Apparel sectors and presence across diverse segments such as FMCG, Engineering and Prophylactics in national and international markets.
Challenges
- High spam complaints
- Deliverability and quick deployment
- Effective engagement program
Objectives
Raymond required an advanced email marketing technology platform to be able to effectively manage and initiate email marketing activities on its registered user-base during the pandemic. Using Email as a tool, Raymond wanted to increase engagement.
Campaign Solutions
- Pre-warmed IPs to help them get rid of high spam complaints and maintain better inbox placement
- IPs/ domain whitelisting to minimize the delivery issue at Microsoft and other spam reporting organizations
- Creative Intelligence with HTML best practices and design intelligenec to avoid spam filter during warm up
- Content Performance with visually appealing collateral and A/B testing for performance optimization
Raymond has observed increase in engagement, reduction is spam complaints, and experienced a smooth onboarding within a week.
