‘Sell More Pizza, Have More Fun!’
Domino's Pizza Indonesia opened it's first store on August 22nd, 2008 at Pondok Indah, Jakarta. Domino's Pizza extends across 6 cities in Indonesia that include Jakarta, Bekasi, Depok, Bogor, Bandung and Bali. With 109 stores in operation, Domino's Pizza Indonesia are adding more new stores each month.
CHALLENGES
To state a few..
- Frequent Hard Bounces
- Yahoo low acceptance rate
- User complains and blocks
- Bad reputation of Gmail Domain IP
- Low Open Rate and Engagements
OBJECTIVES
Basis campaign design
- Achieve over 10Mn engagements/month- Increase awareness about online order
- Processing system- Drive more sales from the existing customers
- Develop strategic campaign management and execution plan to increase customer retention
SOLUTION
A team of email experts in action
The first official campaign started in the form of warm up. Performance management, strategy planning and execution are the part of the plan along with the rigorous monitoring. Dedicated campaign manager, campaign strategist and delivery experts were assigned
RESULTS
- Basis campaign success
- Over 100Mn email sent in an year
- Average openers count 8.33%
- Hard bounces reduced from 2% to 0.01%
- Soft bounces reduced from 12% to 0.04%
- Monthly average clickers count at 8.10%
