Pizza delivery with automated email solutions

See how Domino's Pizza Indonesia worked closely with ValueFirst in expanding email engagement

‘Sell More Pizza, Have More Fun!’

Domino's Pizza Indonesia opened it's first store on August 22nd, 2008 at Pondok Indah, Jakarta. Domino's Pizza extends across 6 cities in Indonesia that include Jakarta, Bekasi, Depok, Bogor, Bandung and Bali. With 109 stores in operation, Domino's Pizza Indonesia are adding more new stores each month.

CHALLENGES

To state a few..

- Frequent Hard Bounces

- Yahoo low acceptance rate

- User complains and blocks

- Bad reputation of Gmail Domain IP

- Low Open Rate and Engagements

OBJECTIVES

Basis campaign design

- Achieve over 10Mn engagements/month- Increase awareness about online order

- Processing system- Drive more sales from the existing  customers

- Develop strategic campaign management and execution plan to increase customer  retention

SOLUTION

A team of email experts in action

The first official campaign started in the form of warm up. Performance management, strategy planning and execution are the part of the plan along with the rigorous monitoring. Dedicated campaign manager, campaign strategist and delivery experts were assigned

RESULTS

- Basis campaign success

- Over 100Mn email sent in an year

- Average openers count 8.33%

- Hard bounces reduced from 2% to 0.01%

- Soft bounces reduced from 12% to 0.04%

- Monthly average clickers count at 8.10%