Helping Zivame attain a 7% unique open rate on email

Zivame.com is one of the biggest online lingerie company in India. Zivame deliver to over 20,000 pin codes and over 5,00,000 women across India. They strive to give her the best so that she is always in her comfort zone, forever exploring and discovering new sides to her own intricate personality.

Challenge

Zivame, a leading Indian lingerie e-retailer, wanted to boost brand awareness & drive sales for its Mother’s Day campaign:

#GiftMomABra. Octane Marketing handled the email marketing end of the campaign by reaching out to Zivame’s target audience through a series of 4 engaging & device responsive email newsletters.

Objectives

The primary objective of their campaign was to:

  • Boost brand awareness
  • Drive sales for its Mother’s Day campaign
  • Multi device audience reach

Solution

With Octane Marketing’s effective targeting, Zivame sent promotional emails, each containing a discount code, to its target audience on 8th May 2015. The newsletters also contained a link to Zivame’s Mother’s Day campaign video thus ensuring a cross-channel promotion.

Result

Octane’s easy-to-use interface helped team Zivame team to deliver an effective email newsletter campaign on Mother’s Day. Zivame’s #GiftMomABra email newsletter campaign reaches out to 8,45,220 email subscribers and received a 7% unique open rate and 1% unique click rate. This in turn increased Zivame’s sales & helped them reach out to new customers.

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