Building an ecosystem to track Reckitt’s daily sales, incentives and achievements

Reckitt Benkiser is an UK based organization who has strong distribution network in India and one of the leading FMCG giant.

Challenge

FMCG giant Reckitt Benckiser wanted to show the Sales Performance Dashboard to DBSRs (Distributor Sales Representatives) on their mobile phone. Earlier DBSRs was not able to track their performance, incentives and achievements.

Objectives

Integrated Sales Analytics tool which track the sales performance of fleets and gives the real time performance update on achievement and incentives.

Solution

ValueFirst had developed a Sales Analytics mobile application for Reckitt Benckiser. Sales team of Reckitt Benckiser can get all their incentive details on real-time.

  • Beat Incentive
  • Total Incentive
  • Store Level Incentive
  • Top 50 Stores
  • Target vs. Achievement
  • My Messages
  • Monthly Incentive
  • Additional Incentives

Result

  • Faster & Accurate Data: The data submission is exponentially speeded up by providing drop down options. No need type the product name, just type the sell quantity of product. Removed data inconsistency issues.
  • Cost-Effective: Saves money and resources as users can electronically send the gathered real time field data, to their organization, within seconds after submission.
  • Eco-Friendly: It paperless and goes in line with the current 'go green' slogan. It removes bore paperwork from field operative and gives them a powerful mobile productivity tool in its place.
  • Real-time Submissions and Consequent Actions: Delays because of conventional reporting system often slows down the whole process. By this system organization get the sales data along with market analysis from sales team on real time.