P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
Acquisition & Retention
"POINT OF MARKET ENTRY" Digital Sampling at government hospitals where P&G can reach new mothers and enrol them for future engagement and affordable up selling. The integrated onmi-channel solution uses voice as primary medium of communication with SMS, WhatsApp & AI chatbot as secondary communication channels.
Step 1: Mother/ Parent enrolment
Step 2: Pharmacy enrolment
Step 3: Coupon Redemption
Step 4: Engagement
Missed calls received