Give India helps to raise funds and contributions in order to disburse them to credible Indian NGOs. One of the largest online platforms in India for donation and giving, Givelndia was facing challenges to stay in touch with their subscribers and donors. Traditionally this was done through print flyers or postcards.
The biggest challenge facing GiveIndia was how to properly analyse its returns based on factors like region and customer interaction. Using best practices from email team, GiveIndia team figured out how to more effectively segment the target audience so as to facilitate a larger and more frequent donor pool.
The primary objective of their campaign was to:
Octane.in, through their domain expertise, helped Givelndia mitigate multiple technical challenges in their ongoing campaigns. These helped the segmentation process and allowed for more in-depth analysis, and streamlining, of the donor pool. This also led to new developments and innovations within Givelndia's digital infrastructure and operations.
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