Unifying Messages with Cross Channel Campaigns
Modern marketers are overwhelmed by many options of communication today! The combinations are endless and deciding the right platform to target the customer is strenuous. With new communication options popping up almost daily, it can be difficult to execute an integrated campaign properly.
So how does a business reach the right person at the right time?
The key is to eliminate silos and ensure that the marketing campaigns are working together to create a cohesive and seamless brand experience for the customer.
Equally important in today’s fast-moving market is the ability to measure the impact of this experience in the form of business results such as sales, revenue, new customer acquisition, etc., and move quickly to optimize results across all channels and platforms holistically.
Unifying messages can be a simple task with Cross Channel Marketing Automation. It ensures reaching the right customer at the right time with the right channel.
Cross channel gives a holistic view of customer behavior
Filtering out customer data, basis demography can be a difficult task when it is spread across multiple databases but with cross channel platform, a business can integrate and store all the data at one place. Sorting & targeting audience is major feature in this concept.
Overall Analytics & MIS
Cross channel platforms extract data from campaigns in real-time, thus enabling businesses to see various metrics and optimize the campaign to generate higher revenues.
Consistency
Nurturing and qualifying a lead is a long process and hence businesses need to be in touch with the customer consistently. Follow-ups, reminders, etc. are easily achieved with cross channel marketing.
Cost Effective
These platforms are cheaper than running campaigns exclusively on each channel and tracking gets easier & efficient too. Most of the companies using marketing automation have increased their budget as compared to initial usage.
Multiplicity
Running multiple campaigns is no more a back breaking task with cross channel automation. Businesses can simultaneously update the campaign while it’s active and running. The benefits are plenty with minimum investment.
Industries with the highest rates of adoption for marketing automation are BFSI, retail, ecommerce, stock broking, mutual funds, real estate and this trend is only going to get bigger. Get cross channel marketing today and give your business a kick start.
Need an advice on Cross Channel Marketing? Get in touch with us on marketing@vfirst.com.
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