Industry's favourite conversations
Features, Benefits and Myths about Web Push Notification
Gone are the days of the traditional mediums of communication. In today’s era everything happens online, from all kinds of chats to shopping anything from A to Z (literally), to even getting uniquely identified. Resultantly,
Push Notifications – The next brilliant marketing channel
There are innumerable apps today, irrespective of the operating system platforms and users have more to choose from than ever before. You can barely get through the week without hearing about a new amazing app
Top 3 Use Cases of Cross Channel Marketing in the FSI Industry
India has the 15th largest insurance market globally in terms of volume of premium insurance products & it is predicted to touch US$350-400 billion by 2020. Given its potential, a lot of players are vying
Chatbots with Machine Learning – Approach & Building blocks
Chatbot is a conversational interface; carry out conversations that communicate knowledge, answer questions, or collect and process information – Intelligently! You must be aware of two key types of chatbots, one powered by a set
Cross-channel marketing industry outlook in India
Customers today are hyper-involved with the Internet & their gadgets. They switch from one device to another while searching for the same products. Needless to say, marketers today are finding it difficult to engage &
Relevance of SMS & how it fits into your Cross Channel Strategy
For most marketers, SMS was their first introduction to mobile marketing. If we look back, before push notifications, arrival of smartphones & emails being checked on them, SMS used to be perhaps the only way
Top 7 Strategies to re-activate in-active Email Subscribers
This fact can’t be ignored that many opportunities and products are always struggling to get the attention of your customers and you must find a way to raise above all the noise with your offers
How the Banking Industry is leveraging IVR!
If you look back two decades from now, would you say IVR could come this far? At the speed with which great technological revolutions were unfurling, it was common sense to think that internet would
6 Steps towards right marketing mix in the Cross Channel World
Today’s consumers are internet savvy and are hyper active on various platforms like Gmail, Facebook, WhatsApp & more. Leveraging this diversity can prove to be a big challenge for the marketers, as the data points
How to make Chatbots Intelligent using Natural Language Processing (NLP)
Adoption of chatbots is growing at an extremely fast pace across verticals. The success of chatbots is considered through a great conversation or interaction with the end user, or conversion of prospect to lead. This
