Industry's favourite conversations
How SMS Marketing can get your brand loyalty up
SMS Marketing can cultivate brand loyal customers who will continue buying products of the company independent of the price fluctuation of the services over time. Brand loyalty can be boosted up by alerting customers about
Bots for WhatsApp Business Profile
Finally, WhatsApp has released the Business profile in India. The enterprise solution will help companies to communicate better with their customers. WhatsApp has 1.2 billion users globally and 200 million users in India itself, this
Top Trends in Marketing Automation to look out for in 2018
It wouldn’t be wrong to say that we have witnessed some notable changes globally in the past couple of years. The biggest economy in the world got celebrated President, digital money (cryptocurrency) skyrocketed in value
How can Email Help Government Departments?
Email marketing is most closely associated with the world of business, but government agencies can also benefit from this. The same concepts that make email marketing successful for local businesses can also benefit local governments.
Machine Learning Cheat Sheet
A quick look through some helpful pointers to get your machine learning cracking. A) Pre-Processing Data Preprocessing includes number of operations on raw data to transform into clean data for algorithms to produce proper results
Indian Chatbot Industry Outlook
It is quite evident that the Indian chatbot scene is on fire and 2017 has been a great year for the industry both in terms of the number of adoptions & the interest shown by
The Elixir of New Age Marketer: Conversation Marketing
Hi you all! So what were the headlines in the Newspaper today? No, not from the 10 different apps on your phone/tab but from the actual print paper that has been coming to our homes
AMP for Emails – The next big thing in email!
The Email community got abuzz this week with Google’s announcement of AMP for email at their event in Amsterdam. This announcement has got many of us excited because AMP for email allows fully interactive emails
5 Point Test for Selecting a Cross Channel Marketing Tool
The need to deliver contextual conversations across multiple communication platforms is the key reason brands today are actively looking for Cross Channel Marketing solutions. The idea is to implement a cross channel marketing strategy which
Marketing Automation 101: Your guide to Cross Channel Marketing
The technology landscape of our times is forever transforming. The proliferation of smart phones and Internet in the last decade has changed the way consumers shop; interact with each other, form opinions and much more.
