Industry's favourite conversations
8 Tips to take your Email Marketing to the next level
So let’s start from the beginning. You find yourself wanting to send an email campaign about your latest product launch or a promotion of your existing product. You have your email database in hand and
Why critical alerts can make or break your business?
Phone in hand and waiting for that OTP is not a very unfamiliar thought for any of us. Is it? We live in a time where authentication has marked the foundation for eBusiness. With the
4 Ways to Segment your Email Campaigns for Better ROI
So, you’ve got a list of e-mail addresses and you want to send out email campaigns to boost your ROI. Pretty justified! But sending out the same campaign to the entire list? Pretty vague though!
IVR : Regional is Powerful!
Every progressive organization which has been keenly observing contemporary content trends in India will vouch for regional branching out. From media conglomerates to FMCG giants, regional is the new strategy. The appetite for rich and
Unifying Messages with Cross Channel Campaigns
Modern marketers are overwhelmed by many options of communication today! The combinations are endless and deciding the right platform to target the customer is strenuous. With new communication options popping up almost daily, it can
5 wacky things you can do with a Chatbot!
The world of Bots is expanding every second. It’s like part of Iron Man’s ‘Jarvis’ keeps coming alive somewhere across the internet!! Let’s take a look at the wackiest things you could do with bots:
10 Best Practices for Email Marketing in 2017
It’s been 45 years since Email was invented, yet this medium is more important than ever for the Digital Marketer. 56% India Marketers plan to allocate a majority of their budget to Email in 2017.
Scale Chatbots to handle heavy concurrent traffic
In this blog, we will talk about the challenges and approaches to handle large number of concurrent users / persistent connections in chatbots for business platform, Surbo; built on python stack. As an enterprise product,
Why you can’t get over SMS as a marketer?
Mobile technology is evolving rapidly; today billions of people are using mobile phones in India and the number is still on rise. This gives any business, small or large a humungous customer base and a
Why you need IVR now, more than ever!
Technology is at its prime and there are trends shaping up which might come across as anti-intuitive in the first glance. One might think, since when did dehumanization of a business become an effective business
