Marketing Automation – Shaping success for modern day marketers
Marketing automation is the new hype that’s taking over the industry, but will it really make your marketing life easier?
Let’s give it a thought!
Regardless of the industry you’re working in, there are a lot of marketing tasks that you wish were faster, easier and better defined. Your efforts are scattered as you have a separate platform/software to manage each of your SMS, email, voice & social media communication which takes a lot of your time and effort. Now think of an automated platform that lets you plan the above multiple modes, prioritize & execute your campaigns and enables you to measure the marketing performance in real time, all through a unified platform.
Sounds amazing! Right?
Cross channel marketing is one such solution that automates your marketing tasks and allows marketers to promote their products/services via multiple devices & channels.
So let’s see how cross channel marketing benefits marketers.
Increase Your Marketing Bandwidth
Are you still stuck with those manual and repeated marketing tasks? A cross channel marketing platform is all you need, where you can maintain a centralized database of customers, segment the contact list as per user behavior, execute marketing campaigns across channels and evaluate the campaign success rate to gain business insights. There is thus more time to focus on devising marketing strategies and look at other areas of growth, that lead to increased revenue.
Deliver Consistent Engagement
Cross channel marketing is not just about communicating across channels but creating a consistent engagement with customers at every point of interaction – during or after the purchase. It enables the marketers to create a communication sequence, where channel preferences and message to be communicated can be defined as per the user behavior. The idea is to deliver a distinctive communication journey throughout the marketing funnel which more likely leads to better conversion rate, brand awareness, higher ROI, repeat business and customer loyalty.
Analyze Combinations and Target Better
Blending the right strategy with your marketing campaign can work wonders for you. With better analytics you’ll be able to determine that which channel combinations worked best for you, campaigns that drove higher click rates, subject lines that were more click-worthy and accordingly assist in your next action plan around the communication strategy to drive objectives.
Make Way for INFINITO: Meaningful Interactions across Channels
Our lives revolve around marketing technology and in order to keep pace with the customers, it is very crucial for the marketers to understand the need for automation. Infinito is one such product which enables the user to intelligently engage with the customers in an automated way. This cross channel marketing automation platform, integrates the channels of SMS, Email, Voice and Social Media while providing a 360° playfield to help marketers achieve optimized results. It not only ensures faster execution of campaigns across channels but also delivers a consistent value proposition resulting into higher ROI.
Automate your business communication and target your customer better. Reach out to us at marketing@vfirst.com.
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