Marketing Automation 101: Your guide to Cross Channel Marketing
The technology landscape of our times is forever transforming. The proliferation of smart phones and Internet in the last decade has changed the way consumers shop; interact with each other, form opinions and much more. The biggest impact of this has been perhaps on the marketers who are constantly struggling to integrate new technological advances in their marketing strategy.
The consumers of today are hyper-connected and hyper-involved with their gadgets. They are constantly consuming information from a variety of sources and forming opinions on them almost instantly. Reaching out to consumers through traditional means only is not entirely sufficient anymore. Modern Marketers needed to cover all possible channels of communication if they are to prevent themselves from drowning in the noise. Hence, a new marketing concept was incepted – cross-channel marketing.
Cross channel marketing or is basically a practice that integrates the use of all available channels and devices to connect and engage with customers. This is done in a unique and flexible way and not separated into individual channels like other marketing strategies.
There are special platforms that are built for the purpose of automating cross channel marketing called Cross Channel Marketing Automation Platforms. They help businesses provide a cohesive and unified voice to their brand. Using these platforms, brands can recognize their audiences, understand their needs and then deliver personalized messages to them.
With a number of companies already integrating digital marketing strategies, there is a drift towards the adoption of cross channel marketing approach among marketers which is further backed by the following facts:
• Cross-channel and cross-device marketing is important with 40% of marketers believing their media investments should be spread across channels rather than a single channel focused marketing.
• 73% of marketers rate the impact of crosses channel interactions on conversion as ‘major’, with more than half of respondents also saying that integrated engagement across channels has a major impact on improving retention (58%) and on ensuring advocacy (55%)
Needless to say cross channel marketing is an effective approach. However, merely adopting one automation tool is not enough. What is needed is a consistent and successful ‘last mile delivery’ which ensures that your voice is heard at the right time to the right people.
There are multiple cross channel marketing automation platforms out there in the market. However, few are able to truly ensure an efficient ‘last mile delivery’. Infinito prides itself for being a leader in this space with the best in-house last mile delivery services in the market.
Most of the cross channel marketing automation platforms rely on third party organizations for the communication gateways – bulk emails, missed call services etc. unlike Infinito, a ValueFirst product, which makes use of in-house services for achieving the last mile excellence. ValueFirst, with nearly 2 decades of expertise and excellence in digital communications and its own bulk sms delivery solution – SendSmart, own email delivery platform – Octane and its own IVR platform- ValueCallz, ensures significantly better performance in last mile delivery which is the maximum impact ground for any and every marketing campaign being run.
Cross Channel Marketing is the future of marketing. Brands cannot rely on just one channel alone to engage their audience. They need to integrate all the major channels in their campaigns effectively and also maintain consistency in brand messaging at the same time. And this is the ripe time for businesses, brands & modern day marketers to make use of such tools. To get more information on cross-channel marketing or Infinito, write to us at marketing@vfirst.com
Comments (20)
Millard
11 Aug 2020This is a topic that’s near to my heart… Best wishes!
Where are your contact details though?
Feel free to surf to my blog post web hosting providers
Essie
14 Aug 2020Hi, I believe your site might be having browser compatibility problems.
When I take a look at your web site in Safari,
it looks fine however, if opening in IE, it’s got some
overlapping issues. I simply wanted to provide you with a quick heads up!
Aside from that, fantastic blog!
Here is my web blog: website hosting
Stacia
14 Aug 2020Sweet blog! I found it while browsing on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to get there!
Thank you
Blythe
24 Aug 2020Very great post. I just stumbled upon your weblog and wanted to say
that I have really loved surfing around your blog
posts. After all I will be subscribing in your rss feed and I
hope you write once more very soon!
Danuta
24 Aug 2020Useful info. Fortunate me I discovered your website by accident, and I am surprised
why this twist of fate did not happened earlier!
I bookmarked it. cheap flights y2yxvvfw
Valerie
25 Aug 2020Howdy superb website! Does running a blog like this require a massive amount work?
I have absolutely no expertise in computer programming however I had been hoping to
start my own blog in the near future. Anyways, should you have any ideas or tips for new blog owners please share.
I understand this is off topic nevertheless I simply had to ask.
Kudos! cheap flights 32hvAj4
Juanita
25 Aug 2020Heya i am for the first time here. I found this board and I find It truly useful & it helped
me out a lot. I hope to give something back and aid others like you
aided me. cheap flights 2CSYEon
Jodie
25 Aug 2020Heya i’m for the first time here. I found this board and I find It
truly useful & it helped me out a lot. I hope to give something back and aid others like you aided me.
34pIoq5 cheap flights
Jaunita
25 Aug 2020Hi! This is my first visit to your blog! We are a collection of volunteers and starting
a new initiative in a community in the same niche.
Your blog provided us valuable information to work on. You have done a wonderful job!
Valentin
26 Aug 2020Hi there, just became aware of your blog through Google, and found
that it is really informative. I’m gonna watch out for brussels.
I will appreciate if you continue this in future.
Many people will be benefited from your writing.
Cheers!
Latasha
26 Aug 2020Great blog here! Also your web site loads up very fast!
What host are you using? Can I get your affiliate
link to your host? I wish my website loaded up as quickly as yours lol
Christy
26 Aug 2020Hello there, I believe your blog could be having web browser compatibility problems.
When I take a look at your site in Safari, it looks fine however, when opening in I.E.,
it’s got some overlapping issues. I simply wanted to give you a quick heads
up! Aside from that, great blog! cheap flights 32hvAj4
Lynn
28 Aug 2020I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours.
It is pretty worth enough for me. In my opinion, if all
website owners and bloggers made good content as
you did, the net will be much more useful than ever before.
Lyle
28 Aug 2020It’s not my first time to pay a quick visit this web site,
i am browsing this site dailly and get nice information from here
every day.
Cecil
28 Aug 2020Great article! We will be linking to this great content on our site.
Keep up the great writing.
Verlene
28 Aug 2020Hi there! This post could not be written much better!
Going through this post reminds me of my previous roommate!
He always kept talking about this. I’ll forward this post to him.
Pretty sure he’ll have a great read. Many thanks for sharing!
Ahmad
31 Aug 2020Hey There. I discovered your blog using msn. This is an extremely neatly written article.
I will make sure to bookmark it and come back to learn extra of your useful
info. Thank you for the post. I’ll definitely comeback.
Layne
31 Aug 2020After looking into a handful of the blog articles on your blog, I really
like your technique of blogging. I added it to
my bookmark webpage list and will be checking back soon. Please check out my website as
well and tell me what you think.
Penni
05 Sep 2020I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you?
Plz respond as I’m looking to design my own blog and would like to find out where
u got this from. many thanks
Mahalia
19 Sep 2020Next, whilst keeping your arms straight, swing the bell between legs
to ensure it’s slightly behind you. Cross – Fit has personally
changed my look at fitness and physical training. ), this can be particularly dangerous as well
as work it’s way into being a life-threatening mistake.