Chatbots – The future is now!
Imagine a future, where ordering from your favorite restaurant or getting groceries from the local shop does not require a phone call?
The future is now, the bright ‘Present’…
Chatbot evolution that started in 2016 got the entire world hooked onto it. A computer program, capable of conversing with the user via chat interface for getting a set of tasks done that range from anything like encouraging sales, filling a survey form, making direct purchase/bill payment & more. Large organizations have already understood the effectiveness of this technology and are using it to enhance their consumer connect.
Let’s take you through – How Chatbots can redefine your user experience!
Everything is digital nowadays, especially shopping!
Today, opening a big store in the corner of that market is not enough. With the evolution of digital space, every brand whether large or small has to ensure its presence online.
In such a scenario where the brands need a tight connect with the end user, Chatbots can assist consumers in taking the purchase decision rendering a personalized experience, just like a sales representative connect with the end user in a showroom. Once the consumer has made up his mind to buy, the entire purchase journey can be maneuvered by Chatbot with ease. Customers can consult with the Bot, compare similar products, check pricing & do a lot more, all via chatting.
Add persona to your marketing
In this era of digital marketing, where social presence, community building, SEO, SEM and Intelligent Mobile Engagement have gained importance, brands are left with the challenge to optimize their ad-spends across online & traditional platforms.
Interactive Chatbots with artificial intelligence provide a rich & engaging experience to the customers beyond comments, clicks & views. It adds a virtual persona to your brand and since Chatbot is a technical program, it can be tailored and delved as per your brand communication requirement. It can communicate with ease while retrieving customer information like name, address, taste / preferences, etc. to deliver a personalized experience.
Such customer data can be used by brands for behaviour analysis that can help in service betterment / product up-selling, gather genuine insights directly from users, efficiently retarget & more.
Quicker response to customer queries
Waiting for the support staff to respond on a simple query? Isn’t it annoying?
Brands can now easily do away with this task by assigning a Chatbot to manage their first line support queries.
For instance, a consumer wants to inquire about the delivery of a product and is reaching out to the brand to check on his concern. A case like this can be addressed by a Chatbot that can communicate with the customer and gain more insights on the issue, using a set of pre-defined questions & answers. Thus, a Bot can take care of simple queries and efficiently pass on critical issues to the respective team reducing time and error.
The future is thus the ‘Present’..
Chatbots are helping businesses in revolutionizing the communication space. A simple yet an effective tool – Surbo is a bot generator platform that develops and empowers Chatbots to execute user intents across industries and trigger actions successfully while delivering a seamless user experience. To know more about more amazing things Surbo can do. Reach us at www.surbo.io or write us at firstname.lastname@example.org / email@example.com.