Insight
Surbo Wins CMO Choice Award at DMAasia 2018 for the 2nd Consecutive Year
ValueFirst is immensely proud to announce that for the 2nd consecutive year, Surbo – Chabot Generator Platform has won the CMO Choice Award for Emerging Marketing Partner at the 8th edition of DMAasia 2018 held
Top Trends in Marketing Automation to look out for in 2018
It wouldn’t be wrong to say that we have witnessed some notable changes globally in the past couple of years. The biggest economy in the world got celebrated President, digital money (cryptocurrency) skyrocketed in value
Machine Learning Cheat Sheet
A quick look through some helpful pointers to get your machine learning cracking. A) Pre-Processing Data Preprocessing includes number of operations on raw data to transform into clean data for algorithms to produce proper results
Indian Chatbot Industry Outlook
It is quite evident that the Indian chatbot scene is on fire and 2017 has been a great year for the industry both in terms of the number of adoptions & the interest shown by
The Elixir of New Age Marketer: Conversation Marketing
Hi you all! So what were the headlines in the Newspaper today? No, not from the 10 different apps on your phone/tab but from the actual print paper that has been coming to our homes
5 Point Test for Selecting a Cross Channel Marketing Tool
The need to deliver contextual conversations across multiple communication platforms is the key reason brands today are actively looking for Cross Channel Marketing solutions. The idea is to implement a cross channel marketing strategy which
Marketing Automation 101: Your guide to Cross Channel Marketing
The technology landscape of our times is forever transforming. The proliferation of smart phones and Internet in the last decade has changed the way consumers shop; interact with each other, form opinions and much more.
Cross-channel marketing industry outlook in India
Customers today are hyper-involved with the Internet & their gadgets. They switch from one device to another while searching for the same products. Needless to say, marketers today are finding it difficult to engage &
6 Steps towards right marketing mix in the Cross Channel World
Today’s consumers are internet savvy and are hyper active on various platforms like Gmail, Facebook, WhatsApp & more. Leveraging this diversity can prove to be a big challenge for the marketers, as the data points
