Automation
Marketing Automation 101: Your guide to Cross Channel Marketing
The technology landscape of our times is forever transforming. The proliferation of smart phones and Internet in the last decade has changed the way consumers shop; interact with each other, form opinions and much more.
Features, Benefits and Myths about Web Push Notification
Gone are the days of the traditional mediums of communication. In today’s era everything happens online, from all kinds of chats to shopping anything from A to Z (literally), to even getting uniquely identified. Resultantly,
Push Notifications – The next brilliant marketing channel
There are innumerable apps today, irrespective of the operating system platforms and users have more to choose from than ever before. You can barely get through the week without hearing about a new amazing app
Top 3 Use Cases of Cross Channel Marketing in the FSI Industry
India has the 15th largest insurance market globally in terms of volume of premium insurance products & it is predicted to touch US$350-400 billion by 2020. Given its potential, a lot of players are vying
Cross-channel marketing industry outlook in India
Customers today are hyper-involved with the Internet & their gadgets. They switch from one device to another while searching for the same products. Needless to say, marketers today are finding it difficult to engage &
Relevance of SMS & how it fits into your Cross Channel Strategy
For most marketers, SMS was their first introduction to mobile marketing. If we look back, before push notifications, arrival of smartphones & emails being checked on them, SMS used to be perhaps the only way
6 Steps towards right marketing mix in the Cross Channel World
Today’s consumers are internet savvy and are hyper active on various platforms like Gmail, Facebook, WhatsApp & more. Leveraging this diversity can prove to be a big challenge for the marketers, as the data points
Unifying Messages with Cross Channel Campaigns
Modern marketers are overwhelmed by many options of communication today! The combinations are endless and deciding the right platform to target the customer is strenuous. With new communication options popping up almost daily, it can
Marketing Automation – Shaping success for modern day marketers
Marketing automation is the new hype that’s taking over the industry, but will it really make your marketing life easier? Let’s give it a thought! Regardless of the industry you’re working in, there are a
