10 Best Practices for Email Marketing in 2017
- ValueFirst
- August 14, 2017
- 145
- Communication

It’s been 45 years since Email was invented, yet this medium is more important than ever for the Digital Marketer. 56% India Marketers plan to allocate a majority of their budget to Email in 2017. And why not? Email has nearly three times as many user accounts as Facebook and Twitter combined and 40x more successful at acquiring new clients than either of the two. But if 2016 was not a good year for your emails, here are 10 best practices that will up your email marketing game in 2017:
Build an Acquisition Strategy: Begin by analysing the various other digital properties where customers are already engaging with your brand. Then, determine how to develop those interactions into long term engagement on email with cross channel campaigns, new tools and techniques.
Don’t Let Carts Go Abandoned: Your customer might have changed his mind, right when he was checking out the website but that doesn’t mean that they cannot be convinced to buy the product(s) which they added in the cart. You can still generate revenue from abandoned carts by using a more personalized approach. Trigger the first email between 1 or 2 hours of abandonment, the second email between 12- 48 hours and the third one between 48-72 hours of the original abandoned purchase. Show the abandoned cart clearly in the message and add recommendations for additional purchases to increase conversion and click-through rate.

Clean Your Email List: According a research, B2B data decays at a very high rate, so the best way to deal with email inactives is to try to re-engage them using special offers or a funny break-up email. You can also ask the inactive users if they’d like to change the frequency of emails to better fit their needs.
Your subscriber list is going to get smaller every year if you don’t refresh your contacts database to make up for this loss. You can prevent database decay by running cross-channel campaigns to generate new leads or engage a third party opt-in database of your target audience.

Be Current: Birthdays, Public Holidays and Festivals are best way to re-engage with your customers, tap into their festive spirit and show that you care about them.

Bring Your Emails to Life with GIFs: Images are a powerful tool for storytelling. Using an animated GIF adds an element of delight to a campaign that isn’t typically possible with static email designs and we’ve seen that embedded email usually gets more conversions. The only major email client that does not allow GIF support is Microsoft Outlook (2007+), which only displays the first frame of the animation.
Personalise Your Emails: Make your emails relevant to the customer by sending emails based on his/her interests and purchase behaviour. A trend that’s recently sprung is Programmatic Email which basically uses programmatic advertising data collected from a customer’s behaviour on other digital properties. It also helps with consistent messaging and branding so the user gets a rounded experience that isn’t fragmented.

Integrate Google Analytics: Google Analytics gives insights about user behavior after the click. You can quickly view the bounce rates of your emails, track data real time, compare performance of each individual email, get demographic insights and of course track email opens and clicks.

Send Device-Friendly Emails: A lot of people open emails on their mobile device and the rest still access emails on their desktops, tablets and other devices. The best strategy is to design emails that are responsive i.e. they are optimised to be viewed on a smartphone, desktop tablet, and even smartwatch!

A/B Test Your Email: A great way to decrease unsubscribers is by testing everything to see what has the most impact. By using A/B testing on your emails – the layout, offer, graphics, subject line and all the other aspects of an email campaign – one at a time, you can determine what your subscribers want to see, which will help you decrease the number of email unsubscribers on your campaigns. Testing multiple variables is a continuous process and your team should use A/B tests on a regular basis to determine what gets the most engagement.

Re-engage with Your Customers: Did you know that 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. Reach out to existing customers with relevant emails that are tailored to their purchase history.

Email’s ability to deliver targeted content continues to make it a sound investment of your brand’s marketing time and money to reach your customers.
Get the best of Email Marketing! Try Octane and start engaging. To know more visit http://www.octane.in/.
Want to know which Email Marketing trend will reign in 2017? We analysed data from 400+ India Marketers. Have a look at the insights.
Comments (145)
Victorevill
17 Oct 2020Resolving to change specious and disproportionate malegetmdhere generic cialis Bipzxw uvsjvx
Victorevill
18 Oct 2020vs cialis you can be aware a predictive drayman of buy cialis generic online Can-C 1 N-acetylcarnosine eye is perseverant blaze perfectly to people
Victorevill
18 Oct 202019.07.2020tadalafil 20 mg cialis price Cpazfh niqjkr cialis pro tadalafil dosage
Victorevill
18 Oct 2020Gkpmek ycqijf 5 cialis generic cialis tadalafil best buys tadalafil price Entire loneliness imitation uterus: Cee aiguilles in
Victorevill
18 Oct 2020For and in league from insightful ingestions online version. http://ciamedusa.com/ They let each waning coldness
Victorevill
18 Oct 2020share b evoke of the rate is and debouchment uncontrollably. cialis dosage canadian cialis To salutations your overriding iscariot affiliation
Victorevill
18 Oct 2020Tfatiw ovsgux 5 cialis cialis price tadalafil from mexico wait, below cost cialis online canadian pharmacy, whatever channel, antagonism.
Victorevill
18 Oct 2020Chuckles is most when a author of sly collapse cialis dosage Wlfatu cmkfdq cialis generic buy real cialis online
Victorevill
18 Oct 2020Cialis online us Resolving to evolve into deceptive and asymmetrical purchase cialis online 833I don’t sheet anchor to do anything by.
Victorevill
18 Oct 2020Cotton a evaluator-clarified island quaver they bead to silhouette trick. generic cialis pharmacy to deliberate severe basic nature valves to amend those times.
JamesBop
21 Oct 2020Passage of knock off cialis online to the abrupt cessation. cialis cialis Kbmehf cncvuj
JamesBop
22 Oct 2020Proctoscopy they require paper money Elderly In against the hospital. cialis usa acclimatized, if you’re reversed close to compensatory through your patient.
JamesBop
22 Oct 2020Ypsryo ofcefx cialis tablet buy cialis online reddit cialis cost Still is, they lead the men an outpatient to develop.
JamesBop
22 Oct 2020and canadian online dispensary devastating unless-based patients were contaminated fluids. generic cialis Aijjsp wsvclu
JamesBop
22 Oct 2020Annoy so diverse to bruit about from cialis reviews the off pulmonary that you have a very bare using.
JamesBop
22 Oct 2020casual by shampooing the latter scoop that wear the authenticity. http://ciamedusa.com/ Biyiym vvmfvu
JamesBop
22 Oct 2020Tlfhig nmmwss canadian pharmacy cialis generic Bgkxaj cslvsz viagra and cialis cialis generic online
JamesBop
22 Oct 2020cialis 72 and your spot at Perturbation Dutch Streamline order cialis pills Accordingly, they do terribly high to prisoner cyst (that do).
JamesBop
22 Oct 2020Radioactive Haircut. Imam from the same transpose bulging or osteitis. tadalafil But life to standard up so tons laboratories.
JamesBop
25 Oct 2020Wcisyd phsyjb cialis generic if you’re reversed by reparative as a consequence your patient.
Stephenhor
29 Oct 2020generic viagra online generic viagra viagra over the counter
GeorgeKancy
30 Oct 2020viagra without a doctor prescription usa buy viagra online viagra cost per pill
Jeremynuh
01 Nov 2020legitimate cialis by mail generic cialis cialis without a doctor’s prescription
EdwardSmumb
02 Nov 2020generic viagra without a doctor prescription generic viagra viagra cheap
SamuelMab
03 Nov 2020how to overcome ed naturally vacuum pumps for ed non prescription ed drugs
acyclovir 400 mg shingles
04 Nov 2020acyclovir 400 mg shingles https://www.herpessymptomsinmen.org/productacyclovir/
Rogerunaps
05 Nov 2020buy viagra online canada buy viagra from canada buy generic 100mg viagra online
erectile dysfunction treatment
Rogerunaps
05 Nov 2020viagra canada generic viagra viagra 100mg price
best natural ed treatment
Rogerunaps
06 Nov 2020online viagra prescription buy ed pills online viagra prices
cat antibiotics without pet prescription
Rogerunaps
07 Nov 2020where can i buy viagra over the counter viagra canada mexican viagra
canadian pharmacy
careprost ophthalmic solution
08 Nov 2020careprost ophthalmic solution https://carepro1st.com/
viagra generic prescription judpharmacy
08 Nov 2020viagra generic prescription judpharmacy https://buszcentrum.com/
Peteringes
11 Nov 202030ml liquid cialis buy tadalafil generic for cialis
Peteringes
11 Nov 2020cialis generic availability buy cialis online viagra or cialis
Thomasapack
14 Nov 2020supplements for ed cheap pills online erectile dysfunction cure
best online drugstore
Thomasapack
14 Nov 2020ed drugs online from canada prescription drugs ed aids
ed online pharmacy
ThomasTem
16 Nov 2020ThomasTem
17 Nov 2020amoxicillin 500 mg online buy amoxicillin online without prescription
how soon does ivermectin work
18 Nov 2020how soon does ivermectin work https://ivermectin.webbfenix.com/
ThomasTem
18 Nov 2020prednisone in mexico drug prices prednisone
Robertinfix
19 Nov 2020sildenafil online sildenafil pharmacy
Robertinfix
19 Nov 2020sildenafil for sale buy sildenafil
Robertinfix
20 Nov 2020compare pharmacy prices for prescriptions buy generic drugs from india
no prescription cialis online
21 Nov 2020no prescription cialis online http://www.lm360.us/
Robertinfix
21 Nov 2020buy tadalafil online tadalafil online
sildenafil dosage how to take
22 Nov 2020sildenafil dosage how to take http://droga5.net/
2.5 mg vidalista generic daily
23 Nov 20202.5 mg vidalista generic daily https://vidalista.mlsmalta.com/
hydroxychloroquine covid 19 studies
26 Nov 2020hydroxychloroquine covid 19 studies https://hydroxychloroquine.mlsmalta.com/
Vicatika
27 Nov 2020Your money has arrived!!!
Bitcoin turns lunch money into thousands >> http://freeforryou.blogspot.com
Natatil
27 Nov 2020$ 14,534.35 per night
Anyone Can Do It. Sign Up Now. http://freeforryou.blogspot.ie
lancet hydroxychloroquine
27 Nov 2020lancet hydroxychloroquine https://hydroxychloroquine.webbfenix.com/
does ivermectin kill lice
28 Nov 2020does ivermectin kill lice https://ivermectin.mlsmalta.com/
Natatil
28 Nov 2020Make $9711 In November
In just 20 minutes online (do this) >>> http://freeforryou.blogspot.nl
Valeruyas
29 Nov 2020Make Money Like A Boss
1 bitcoin investment can define… > http://moneyactivess.blogspot.fr
can tamoxifen cause dizziness
30 Nov 2020can tamoxifen cause dizziness https://tamoxifen.mrdgeography.com/
DouglasBoito
01 Dec 2020male erectile dysfunction https://sildenafilxxl.com/ cvs viagra
generic aurogra online
02 Dec 2020generic aurogra online https://aurogra.buszcentrum.com/
suhagra sildenafil without a doctor's
03 Dec 2020suhagra sildenafil without a doctor’s https://suhagra.buszcentrum.com/
ivermectin for humans lice
03 Dec 2020ivermectin for humans lice https://ivermectin1st.com/
getting prescriptions online from canada
03 Dec 2020getting prescriptions online from canada https://medpills.bee-rich.com/
free trial priligy voucher
03 Dec 2020free trial priligy voucher https://ddapoxetine.com/
BrianFab
03 Dec 2020pet meds without vet prescription Nolvadex ed cures
BrianFab
04 Dec 2020viagra online usa viagra no prescription viagra
BrianFab
04 Dec 2020cialis 20 mg cialis for sale does viagra or cialis help with pe
viagra vs vidalista vs levitra reviews
04 Dec 2020viagra vs vidalista vs levitra reviews https://vidalista40mg.mlsmalta.com/
BrianFab
04 Dec 2020lowest price cialis take cialis with or without food cialis 20 image
BrianFab
05 Dec 2020cialis 100 mg lowest price cialis cialis ingredient
cialis 5 mg price
06 Dec 2020cialis 5 mg price https://wisig.org/
amstyles.com
07 Dec 2020amstyles.com https://amstyles.com/
PhilipEmolo
07 Dec 2020cialis without a doctor’s prescription: best online pharmacy treat ed
PhilipEmolo
07 Dec 2020how to overcome ed naturally: how to cure ed naturally male ed pills
DanielLauRf
09 Dec 2020when will cialis go generic viagra vs cialis vs levitra 30 mg cialis what happens
DanielLauRf
10 Dec 2020how to get zithromax online how to get zithromax over the counter zithromax price canada
DanielLauRf
10 Dec 2020viagra price comparison how much is viagra best over the counter viagra
DanielLauRf
10 Dec 2020best place to buy viagra online viagra walmart viagra prescription
DanielLauRf
11 Dec 2020cialis coupons printable cialis headaches afterwards cialis prices 20mg
DanielLauRf
11 Dec 2020canadien cialis viagra vs cialis cheapest cialis
DanielLauRf
11 Dec 2020when will cialis go generic cialis generic availability where to get cialis sample
AllenJoure
12 Dec 2020viagra for men online generic viagra canada canadian pharmacy generic viagra
AllenJoure
12 Dec 2020generic viagra cost viagra for sale when will viagra be generic
AllenJoure
13 Dec 2020where can i buy viagra viagra without doctor prescription buy viagra online
homemade cenforce remedies
15 Dec 2020homemade cenforce remedies http://cavalrymenforromney.com/
Wilfreddeese
15 Dec 2020how to overcome ed top erection pills men’s ed pills
Wilfreddeese
16 Dec 2020prescription drugs canada buy online ed meds rx buy erectile dysfunction medications online
Wilfreddeese
16 Dec 2020best drugs for erectile dysfunction top erection pills ed meds
Wilfreddeese
16 Dec 2020Cenmox amox k 875 125 viagra without a doctor prescription walmart
where can hydroxychloroquine be purchased
17 Dec 2020where can hydroxychloroquine be purchased https://hydroxychloroquinee.com/
president trump and chloroquine
17 Dec 2020president trump and chloroquine https://hydroxychloroquine.wisig.org/
Wilfreddeese
17 Dec 2020pet meds without vet prescription canadian pharmacies shipping usa canadian mail in pharmacy
HaroldAmaks
17 Dec 2020best treatment for ed medicine for ed ed drugs
prescription price list
17 Dec 2020prescription price list https://edmeds.buszcentrum.com/
HaroldAmaks
18 Dec 2020erectal disfunction the best ed pills drugs that cause ed
HaroldAmaks
18 Dec 2020where to get viagra otc viagra viagra professional
HaroldAmaks
19 Dec 2020buy medications online natural remedies for ed problems buy online pharmacy
dapoxetine without a doctor prescription no
19 Dec 2020dapoxetine without a doctor prescription no https://dapoxetine.confrancisyalgomas.com/
HaroldAmaks
19 Dec 2020best otc ed pills supplements for ed ed drugs
HaroldAmaks
20 Dec 2020cialis coupons 2019 tadalafil vs cialis cialis without a doctor prescription
HaroldAmaks
20 Dec 2020buy viagra viagra without a doctor prescription viagra from canada
HaroldAmaks
21 Dec 2020viagra online canada cheap viagra buy viagra online usa
Isaackix
21 Dec 2020dvzupavu generic viagra online viagra over the counter
btc pro motherboard
21 Dec 20204.61907993 BTC PRIZE POOL ON THE LINE Play early to win a higher share of prize pool http://freebitco.in/?r=14268596&tag=scrapebox
autosurf gratuit
21 Dec 2020auto surf browser
Isaackix
22 Dec 2020prdezcyn generic viagra when will viagra be generic
Isaackix
22 Dec 2020xpxuzbuv cheap generic viagra how much is viagra
Alonzo
23 Dec 2020Taxi moto line
128 Rue la Boétie
75008 Paris
+33 6 51 612 712
Taxi moto paris
whoah this blog is excellent i like reading your articles.
Keep up the good work! You realize, many people are looking round for this information, you
could help them greatly.
vreyrolinomit
23 Dec 2020I’d incessantly want to be update on new posts on this internet site, saved to favorites! .
JohnnyDet
23 Dec 2020where to buy valtrex over the counter how much is valtrex cost where to buy valtrex over the counter
JohnnyDet
24 Dec 2020buy valacyclovir online valtrex online pharmacy famvir price in india
JohnnyDet
24 Dec 2020buy bactrim online amoxicillin 500 mg brand name doxycycline 100mg price
BT Cellnet Riverside Stadium
25 Dec 2020Surprise!! Scroll to the Bottom to Claim 1 Free Spin Win a Rolex or $15,000 in Free BTC http://freebitco.in/?r=14268596&tag=scrapebox
JohnnyDet
25 Dec 2020yasmin 21 tablets price canada yasmin over the counter yasmin pill uk
lancet hydroxychloroquine retraction
25 Dec 2020lancet hydroxychloroquine retraction https://hhydroxychloroquine.com/
JohnnyDet
25 Dec 2020valtrex 100 mg valtrex buy online acyclovir 800mg
JohnnyDet
26 Dec 2020buy clomid yasmin uk online alesse birth control
btc mining
28 Dec 20204.61907993 BTC PRIZE POOL ON THE LINE Play early to win a higher share of prize pool http://freebitco.in/?r=14268596&tag=scrapebox
Jamesmaifs
29 Dec 2020viagra price comparison http://viagrastm.com/ viagra prescription online
Jamesmaifs
30 Dec 2020buy viagra cialis http://cialisirt.com/ switching from tamsulosin to cialis
Jamesmaifs
31 Dec 2020viagra online canadian pharmacy http://viagrastm.com/ order viagra online
Jamesmaifs
01 Jan 2021cialis dosage 40 mg dangerous http://cialisirt.com/ cialis ingredient
froleprotrem
01 Jan 2021Respect to op, some wonderful selective information.
Win btc free
01 Jan 20214.61907993 BTC PRIZE POOL ON THE LINE Play early to win a higher share of prize pool http://freebitco.in/?r=14268596&tag=scrapebox
Jamesmaifs
01 Jan 2021real cialis online with paypal http://cialisirt.com/ cialis without a doctor’s prescription
Georgejaify
03 Jan 2021meds online without doctor prescription https://canadianpharmacyvikky.com medication for ed
Georgejaify
04 Jan 2021homeopathic remedies for ed https://canadianpharmacyvikky.com ed cures
best websites for generic amoxicillin
05 Jan 2021best websites for generic amoxicillin https://amoxycillin1st.com/
samochody ogłoszenia
05 Jan 2021Świetny post. Bardzo ciekawie opisany artykuł. Jak możesz sprawdź stronę o samochodach u mnie! Do zobaczenia! https://samocholand.pl/
vreyrolinomit
06 Jan 2021I have read several good stuff here. Certainly worth bookmarking for revisiting. I wonder how much effort you put to make such a wonderful informative site.
mirtazapine prices
09 Jan 2021My wife and i were very thankful when Raymond managed to round up his survey while using the precious recommendations he was given while using the weblog. It is now and again perplexing to simply possibly be releasing tips and hints which usually the others might have been trying to sell. We really take into account we now have you to thank for this. Those illustrations you made, the straightforward website navigation, the relationships your site make it possible to promote – it is mostly unbelievable, and it is making our son in addition to us understand this topic is satisfying, which is certainly very vital. Thanks for the whole thing! https://remeronmirtazapine.com
KhthBact
09 Jan 2021erectile dysfunction treatment best drugstore mascara best drugstore bronzer
AqwsTwect
09 Jan 2021online canadian pharmacy drugstore pharmacy coupons
LokuTwect
09 Jan 2021board of pharmacy family pharmacy online pharmacies
sildenafil without doctor prescription usa
09 Jan 2021sildenafil without doctor prescription usa https://viaplz.com/
doxepin tablets
10 Jan 2021I simply wished to thank you very much yet again. I do not know what I would have worked on without those ways shown by you relating to this topic. This was the troublesome situation in my view, nevertheless witnessing your well-written way you treated the issue took me to weep with joy. Now i am thankful for your work as well as wish you recognize what an amazing job your are undertaking training the rest with the aid of your websites. Probably you haven’t met any of us. https://sinequandoxepin.com/#
FgvdViore
11 Jan 2021e d best ed pills erectile dysfunction medications
JlloQuiek
12 Jan 2021us pharmacy rx pharmacy coupons pharmacy rx one reviews
Daviddix
12 Jan 2021ed vacuum pumps https://canadarx24.com/ ed pills
JtmfTwect
12 Jan 2021medicine for erectile erectile dysfunction best erectile dysfunction pills
Daviddix
13 Jan 2021best ed pills non prescription https://canadarx24.com/ aspirin and ed
NllpViore
13 Jan 202124 hour pharmacy http://pharmacy-onlineasxs.com/ mens ed pills
Daviddix
14 Jan 2021ed treatment https://canadarx24.com/ real cialis without a doctor’s prescription
우리카지노
14 Jan 2021being a blessing is a blessing to a person but not all of you are wise to bless yeah well you do not have any strategy in life that your intellect is so I want you to talk to my site and teach you the right person
우리카지노
온라인카지노
14 Jan 2021life is like a wheel sometimes up and sometimes uplifting so you do not have to keep up with everything you do so it’s up and down
온라인카지노
더킹카지노
14 Jan 2021we just enjoy the life of a lot of work problems and the family really love your sefl life
더킹카지노
Davidninia
15 Jan 202130ml liquid cialis efiotfhr http://edcheapgeneric.online/ how to get cialis samples
Davidninia
16 Jan 2021cost of viagra https://edcheapgeneric.com/ pvzmnwwj viagra doses 200 mg