Mobile phones play an increasingly important role in consumers daily lives, many UK households now have a mobile phone as have a landline. Mobiles in the UK are becoming the preferred means of making calls in many households.

Text messages has been a hugely established phenomenon amongst friends and families as a major communication tool, with figures reaching 120 million text messages sent on average everyday. The SMS market in the UK has shown massive growth in recent years,

The use of text messages in business has also proved to be an increasingly growing, efficient tool for effective communication between employers and employees. In the UK 65% of people send business text from their mobile phones on a daily basis, compared with 50% of people receiving business texts from their team members, departments and offices.

71% of people use business texts for setting reminders of meetings and appointments.

The UK is one of the most advanced telecommunications markets in Europe and provides the lowest prices for mobile phone usage. With the speed of new technology within the telecoms industry, the swift introduction of the new third generation (3G) over the next few years will be key to maintaining the UK's competitive edge.