When disaster strikes, SMS has a major advantage over cellular voice calls and wireless e-mail devices. Text messages do not rely on voice channels for transmission, and they don't piggyback on enterprise e-mail servers. Instead, SMS messages travel as small packets of data on a wireless carrier's control channel, the same portion of the spectrum that keeps a cellular network apprised of a particular phone's location and status.

Emergency situation broadcast/alerts

Instant delivery

Queuing in case of server breakdown

Channel always open unlike voice

Simplicity of protocol.

Ability to automate it with integration with IT application

Ability to spread virally due to ease of forwarding

ValueFirst is a leading Virtual Mobile Network Operator for data and is linked with operators across the world. ValueFirst owns and hosts first-class mobility infrastructure in USA and Germany which is linked to several mobile operators globally. ValueFirst enjoys network partnerships with local mobile operators and has access to large number of global mobile subscribers on GSM and CDMA networks due to its reach to over 200 countries and 400 networks.

ValueFirst can provide an end-to-end service for emergency services including the ability to integrate with any database and provide context/locale specific message.