ValueFirst, the leading communication services company for data services with over 800 enterprises as its customers, has announced that Real Estate Bank (REB), Abu Dhabi , has selected ValueFirst to be its communication services partner. This would help REB to bridge information dissemination gaps internally within the bank's departments, functions and employees and externally as well with its customers, suppliers and other stakeholders.

ValueFirst's communication platform will spread across REB's business activities and enable them to port critical business information across the enterprise.

“Previously, it was a time consuming process to extract information from our ERP and communicate within departments and with our customers. With an automated platform from ValueFirst, we now have a seamless flow of critical alerts within REB as well as with our customers”, said Ms. Sharifa Al Jabri, IT Manager at Real Estate Bank.

With growing competition and reducing margins, enterprises must be more competitive, increase in-house efficiency and provide better services. Dissemination of information at the right time and place is now of prime importance to communicate with people on the move. There is an urgent need to fill this void of end-to-end communication.. With a high mobile penetration of over 70% in the region , ValueFirst suite of plug-and-play messaging products and mobile data services fit very well in plugging this gap ”, said Mr. Mukkul Shyam, CEO, ValueFirst Middle East.

With a global footprint and operations, ValueFirst focuses on B2B mobile applications and providing end-to-end critical information services to enterprises. With scalable architecture, a product driven approach, deployment is typically completed in a day. These products can be deployed as client applications enabling easy integration with varied and complex IT back-end systems for automated and scheduled messaging. This is backed by a high level of redundancy of servers with load balancing, fail-over mechanisms and least cost routing through a messaging platform deployed in three continents on multiple IP backbones.

About ValueFirst:

ValueFirst empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging, its mobile data service offering includes "plug and play" application licensing and hosting. ValueFirst's Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset. ValueFirst combines signalling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services.

For more information : mesales@vfirst.com