From helping parents to remember the vaccination schedule of their infants to enabling thousands of employees in a company keep in touch and provide better customer services, instant alerts using the mobile platform is changing the face of business.

Not only business enterprises but also political parties and religious groups are employing these new technology tools to keep track and provide instant communications, says Vijay Shukla, the country head of Gurgaon-based ValueFirst Messaging Pvt Ltd.

Started four years ago by a group of Europeans and non-resident Indians (NRIs) to tap the IT market in Europe, ValueFirst has since made the Asian region, particularly India, the main focus of its customised mobile data service, capitalising on the mobile and Internet boom in the country.

'It is not just business enterprises like media houses, FMCG (fast-moving consumer goods) companies but also airlines, railways, political organisations like the Congress and the BJP (Bharatiya Janata Party) and religious communities like Osho World and Catholic Church that are using this medium,' Shukla told IANS.

Providing an array of customised solutions for small and large enterprises, the mobile virtual network operator (MVNO) has over 500 enterprises as its customers, such as HDFC, Convergys, ITC, Pepsi, Whirlpool, Apollo Tyres and Gillette.

Having selected ValueFirst for its ability to provide complete solutions, ING Vysya vice president A.B.K. Rao said it has helped the bank to provide customers better services like offering information on balance enquiries and chequebook requirements.

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Source: http://www.newkerala.com/ValueFirst-ibm-rim-ericsson.php?action=fullnews&id=3145