Retail Sector
Retail Sector is undergoing a phase of tremendous transformation. The competition has become intense and to thrive in the ever increasing competition, today organized retail needs to aim for process excellence.
Mobile Marketing helps the retail industry by connecting them with two most important entities in the retail value chain - partners and consumers.
Why Mobile Marketing becomes crucial in Retail Sector?
- Enterprises: Enterprises use Mobile Messaging solution to communicate efficiently with their dealers, partners and the sales teams
- Retailers: Retailers use Mobile Messaging solution to connect seamlessly with the enterprises using two-way SMS gateway services. Mobile Messaging services empower retailers to drive performance by interacting with their partners and consumers
- Consumers: Consumers benefit from the Mobile Messaging solution by sending the consumer specific information via SMS
Benefits
- Send automated SMS reminders to franchises/dealers to improve the account receivables situation
- Franchises send order confirmation over SMS to reduce the lead time and inventory holding cost
- Customers receive loyalty coupons over SMS and these SMS are scanned by a barcode reader during redemption
- Customers send SMS to a shortcode and a company representative calls back
- Customers use mobile phone as loyalty cards instead of expensive to plastic cards
- Promote the keyword in print/TV media for the purpose of lead generation
Media and Entertainment
Mobile Marketing will help the media companies engage the customers to increase the brand recall. It empowers the Media and Entertainment to open a personal, cost-effective and efficient communication channel with the customers. It will also be explored as a new revenue opportunity by providing value added services to the customers.
Why Mobile Marketing is crucial in Media and Entertainment?
- Interactivity- Media personnel look for communication platforms to engage customers
- High reach – Personnel from Media and Entertainment industry want to make their content available everywhere 24x7
- Personal – In order to exchange significant information, the respective people look for highly effective and fast communication mode
- Targeted - Specific message is conveyed based on the consumer profile
- Cost - Cheaper than other communication mediums
Benefits
- Alerts on release of new movie, songs etc.
- Alerts on change in schedule of program, event etc.
- Alerts on ticket booking confirmation.
- Sending in birthday greetings.
- Intimating about an upcoming event and seek participation by registration through SMS.
- Respond to a set of quiz questions using SMS.
- SMS Voting - Customers can vote on a set of questions.
Real Estate
Mobile Marketing is a powerful mass media channel that helps real estate companies to capture the opportunity faster and in a cost-effective manner.
Why Mobile Marketing is crucial in Real Estate?
- Developers - Real estate developers use Mobile Messaging solution to send information on new launches, promotions, installments to investor and buyer communities.
- Financers - Financers use Mobile Messaging solution to send information on pending installments.
- Real estate agents- Real estate agents use Mobile Messaging solution to send information about the availability of space for rent/purchase based on the requirement of the registered members.
Benefits
- Push alerts on mobile to the prospective investor and buyers
- Developers receive leads/enquiries via a shortcode which is promoted through the TV/print media
- Send payment reminders of the installments.
- Customers enquire the availability of space for rent/purchase over the mobile phone.
Hospitality
As hotels and associate companies fine-tune their identities, reposition their products and promote growth through aggressive franchising programs, owners and operators are frequently quite indecisive about how to apply a brand strategy to the marketing of their property.
Why Mobile Marketing becomes crucial in Hospitality Sector?
- Sales: Restaurants or hotels or other related organizations need to increase sales by promoting their services through a cost effective medium
- Customer loyalty: There is a variety of restaurants and hotels available across the nation. Thus, there is always a need to come up with some extra engaging offers to keep your customers bond to you such- discount coupons, etc.
- Time saving plans: Enterprise customers who lack time need special offers such as make prior reservations through their mobile phones
- New Initiatives: In order to market new chain of restaurants, hoteliers may come up with contents and special offers for winners. For instance, 20% off on 3 nights/ 4 days stay at one of your newly inaugurated hotel
Benefits
- Push SMS to promote hotel services, etc. for mobile enabled awareness campaigns
- Run engagement campaigns through SMS polls/ users communities to increase sales
- Create excitement among customers by contests on SMS/ Sampling/ M-coupons, etc. on various multiple Ad formats
- Generate validated leads for your business through one point access to multiple inventories that assists in campaign execution and payments, etc.
- Run redemption based campaigns (cost per transaction) through various online user communities such as fullonsms.com