Banking and Finance Sector
The advent of advanced communication platforms have enabled new ways to conduct banking business, resulting in the creation of new institutions such as online banks, online brokers, wealth management organisations, etc.
Requirement
Banks want to enhance their communication process and offer new channels of service to the customers. Banks explore the use of m-commerce solutions to broaden their business by allowing the customers to access information, e.g. bank balances, stock updates, possibility to make transactions via mobile phones, etc.
Solution
Inbound IVR platform
- Customer calls the Merchant IVR number
- Customer selects the option for payment from menu options
- The call is transferred from the Merchant IVR to cellPAY IVR
- Customer is asked to enter the amount and mobile number to be recharged
- Customer enters the credit card number, expiry date and CVV number as prompted
- Customer receives a confirmation SMS regarding the transaction
- Merchant receives confirmation SMS and email regarding transaction as well
- Merchant views the transaction via cellPAY web interface
Benefits of M-Commerce in Banking and Finance Sector
- Transparency in Risk Management and Fraudery
- Customer delight enhances loyalty
- Competitive edge to acquire new customers
- Increased revenue
- Easy Scalability
Retail Sector
In retail sectors, advanced payment innovations are helping to link up various digital methods of transaction and enhance consumer offerings. Couponing, ticketing, SMS and other such M-Commerce solutions offer a more financially lenient alternative to instant payments for the retail customers as well as enterprises.
Requirement
Retail sector wants to make the purchase of merchandise easier thus, looking for adequate M-Commerce solutions. Retailers want their customers to browse and order products by using simple, cheaper and secure payment methods.
Solution
Shortcode based IVR, Mobile Payment Gateways integration
- Customer calls the Merchant call center and wishes to make payment
- The agent puts the customer on hold and calls cellPAY IVR number
- Agent enters the merchant id, customer mobile number, amount and Policy Number on IVR as prompted
- Agent connects the customer in conference call with the IVR
- Customer enters the credit card number, expiry date, CVV number as prompted on the IVR
- Customer and agent are informed about transaction status by IVR
- Customer receives confirmation SMS regarding transaction
- Merchant receives confirmation SMS and email regarding transaction
- Agent checks the whole transaction via cellPAY web interface
Benefits of M-Commerce in Retail Sector
- Convenience of 24x7x365 Online Support
- Highly secured platform
- Instant payment confirmation
- Prompt transaction closure
- Transparent and easy payment gateway
E-Commerce
In a sign of the ecommerce sector's resurgence, online enterprises made solid first-quarter earnings, topping its financial performance from a year earlier. Thanks to the strong performance of its payments division, E-Commerce portals serve as a key trading hub and inventory reimbursement house for most online merchants.
Requirement
E-Commerce portals require a complete solution of M-Commerce for enabling customers to purchase a product on the IVR with an integrated payment process. Clients want a platform where customers can order for products as per their requirement and make payment remotely.
Solution
Mobile Payment Gateways integration, Text To Speech, Database integration with the client, Shortcode based IVR.
- SMS with the Keyword and product ID will be sent to the Shortcode number
- On the receipt of the details, we will send a check to the inventory of the Client for the relevant product ID and colour/size to be available
- IVR is broadcasted on to the number confirming the product ID using TTS (Text to speech) functionality
- Once product Id is confirmed, the user is prompted to proceed for the payment options in the live IVR where there is seamless connect with the M-Commerce platform
- The SMS after the payment is processed is sent confirming the order number
- Another SMS is sent with the login details of the customer so as to access the clients website in the future for order status
Benefits of M-Commerce in E-Commerce
- Fraud check and low cost transactions
- Instant conversion of leads into clients
- Improving brand image
- Remote payments
- Competitive advantage