As human resource is the most important asset any organization possesses in today's information age it is important to continually motivate and communicate with the employees to help them excel in their tasks.

Often the entry level employees do not have 24 X 7 access to the internet due to high infrastructure costs. The sales force employees of the organization also do not have access to internet as they are travelling most of the times.

Mobile messaging can help the HR function in effective 2-way communication with the employees and facilitate their betterment.

Interactivity - Possible to engage the consumer in a dialogue

Alerts to mobile sales force on change in incentive structure.

Reminders to employees for appraisal review.

Taking inputs from mobile employees for peer review.

Employees can query holidays and leave status.

Employees can apply for leave by sending the message in a specified format.

Reminders for training based on training calendar of employee.

Reminders on employee objectives for the next year based on the appraisal.

Tip of the day to employees.

Sending in birthday greetings to the employees.

Intimating employees about an upcoming event and seek participation by registration through SMS.

Intimating employees about the employee referral scheme.

Inviting phone numbers of the prospective employees.