Telecommunication Sector
While many may debate on the need of communication channels in a telecom sector, it is the enterprises that feel the need of exploring new and advanced digital mediums to network with their target group in a more engaging mode.
Requirement
A company wanted to celebrate its 25th anniversary and share the celebration with its employees and customers by engaging them to participate in a contest by recording their special moments and select the winner through voting.
Solution
To meet the specific requirements, ValueFirst activates a voice suite on a tollfree number where the entire IVR is hosted. End users calling on the tollfree numbers are welcomed by a voice clip on the IVR. A voice clip is played with the following options:
- Press 1- To record the special moments
- Press 2- Vote for the recorded moments and enter the unique ID after the recording
All these recordings are shared with the client over live FTP process and with the end-user via SMS, Email or Voice. These moments are moderated at backend by graders as per given judging criteria and reflected on the client’s website. Winners are tele-called and gratified on daily basis.
Benefits
- Wider approach towards target market via advanced and engaging communication platforms
- Interactive contact modes helped customers to emote their feelings well
- Increased customer’s retention and loyalty towards brand
- Cost effective and easy communication platforms to meet specific business needs
FMCG Sector
- For an industry like FMCG that is totally dependant on customer’s retention, it gets difficult at times to maintain or raise the market stand and grow economically.
Requirement
A company needed to run a campaign to promote their range of products among a specific target audience like children. Company wanted children to participate in the contest and get engaged in the brand. So, there was a requirement of a campaign to test the general knowledge of children and further, know their future visions.
Solution
A voice suite is activated over a tollfree number where an IVR is hosted by ValueFirst.
To meet the specific requirement, a marketing campaign is run where in there is a list of objective questions out of which 3 questions are randomly played out of the pool given by the client or company. Each question has four options out of which the end user picks one. If all 3 objective questions are answered correctly the caller gets qualified for the fourth subjective question where he/she records over the IVR about “What opportunity does he/she want to grab in life?”
All such recorded entries are moderated and the winners are selected. Winners are tele-called and gratified on company’s behalf.
Benefits
- Brand promotion in a cost effective manner
- Customer retention
- Engaging and exciting content and communication platforms
- Simple application and easy voice interface to meet specific and complex business requirements
- An effective marketing can actually pep up any brand image and increase its rage amongst their targeted audiences.
Requirement
To increase the brand visibility and retention rate, a company wanted to release its branding advertisement where they wanted the audience to share their fun idea of spending time with their family with a twist.
The brand wanted to entice the audience with some fun element by making the activity more participative, fun and enjoyable.
Solution
ValueFirst offered a Voice and SMS suite, both hosted on the same VMN.
Through this, the enthusiast end user SMS their idea to the VMN number for participating in the event. The IVR is designed with options, such as press 1 for contest details, press 2 to record your fun idea with the twist and press 3 for gratification details.
On pressing 2, the end user would record his/her idea which ValueFirst stores at the backend and further reflects on a live MIS panel. This particular application is multi-lingual. There are moderators at the backend who are hired for different languages so as to moderate the ideas and grade them as per the judging parameters. Tele-callers inform and gratify the winners on daily basis.
Benefits
- Multi-lingual approach to greet the target audiences
- Easy integrated messaging and voice suits
- Increased customer engagement in the brand by running exciting campaigns
- Cost effective marketing modes
- To increase brand loyalty, a company wanted to promote its new product flavors/ ranges amongst its customers.
Requirement
A company wanted to run a participative activity to involve the Indian audience around certain national or international tournaments like World Cup. So, they came up with few new flavors and each flavor is associated with the country participating in the tournament. The end users have to vote for any of the given flavors and its associated world cup team. The company wanted the entries to be moderated and winners to be gratified on simple communication platforms.
Solution
ValueFirst integrated a SMS suite hosted on VMN for the end users to message and vote for their desired flavor. For this, ValueFirst is hosting voice on a Tollfree number where callers are greeted in the language selected with the following options:
- Press 1 to vote for their favorite flavor and,
- Press 2 to learn about gratification details
Email and online entries are integrated with a website vendor and maintained at our backend. A common database repository is dedicated for all entries on all modes of participation. Telecallers are hired to gratify the winners on daily basis.
Benefits
- Engaging content such a ringtones, images, games, etc. related to world cup accessed via mobile phones
- Tele-called winners to announce gratification on company’s behalf
- Engaged customers in the brand to build a long-term relationship
- Increased brand visibility and customer loyalty
Entertainment Sector
Entertainment industry has to be on the run 24X7. The increased competition and a tight-scheduled scenario, makes it difficult for the enterprises to do that extra bit for generating sales.
Requirement
A company wanted to generate leads to address the queries of the users and also thereby increase its sales, without outing heavy resources and added human intervention. So, the company wanted an automated process to generate sales directly or indirectly.
Solution
ValueFirst offered its best in class enterprise mobility solutions to do the needful. We configured selected keywords over the Shortcode 56070.
A mobile marketing campaign is initiated on the target audience. The target group is prompted to send a keyword over the Shortcode 56070 in order to show their interest.
Once the SMS is send, an automated call is generated between the call center and the enthusiastic end user, enabling them to have a direct conversation about their queries.
Benefits
- Cost effective and automated network process
- Engaging content and communication platforms
- Leads generated via simple mobile marketing campaign
- Increased brand awareness and sales