The most depressing thing for every marketer is how to surpass the obstacles that come in the way while delivering the messages to the inbox. To filter out the unwanted emails, ISPs give more power in the hands of users, so is there any way through which you can increase your email deliverability rate.
Your Spam score should be good
You should spotlight on every single element of your email campaign. If your email is spam it easily identifies the minor mistakes through the ISPs. Make sure to add alt tags for each design element used, so that ISPs can identify the graphic and when imaged do not get displayed, the user should be aware of what it is.
Focus on your subscriber preferences
As an organization, you serve multiple audiences. Keep in mind and stick around to know what your subscribers’ priority when they sign up with you. Emails help you to segment your customers and be in acquiescence with their preferences. Through this, you will easily be able to avoid your email from getting marked as irrelevant.
Balance the Text-to-image ratio
Some spam emails are being caught through ISPs which is based on the number of images to count the words in the email. A best practice floating around the email sphere is that marketers should have a 60:40 text to image ratio in their email file.
Avoid obvious spam words
Email Marketers often talk about this, as there are so many practices using spam words. Spam folder is never empty but always filled with multiple messages. The most common spam words used by marketers FREE, TRY NOW! OFFERS, DISCOUNT, are never avoided by the marketers.
Use authentic sender domain names
The email should be delivered through the authentic domain names. Apart from giving credibility to your emails, it is considered as one of the brand-building practices too. The more views you email gets it promotes your brand and associate your services with your brand name.
Contact via email@example.com for any assistance and information.