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Push Notifications – The next brilliant marketing channel

Push Notifications – The next brilliant marketing channel

There are innumerable apps today, irrespective of the operating system platforms and users have more to choose from than ever before. You can barely get through the week without hearing about a new amazing app from your friend or co-worker.
Evidently, there is stiff market competition among all app based companies. Also, it is important to keep in mind that just acquiring customers is not enough. App users are fickle, and because of their limited attention span combined with limitless app options, there is an evident high churn rate. This is a burning issue in modern day marketing.
How do you combat this churn? Well, push notifications are one effective solution to the problem.

What are Push Notifications?

Push notifications are simple messages sent out from apps that have been installed on a device. When the device receives them, these notifications wake up the handset & alert the user with a message that is displayed on their home or lock screen. They are widely used in all mobile devices to share events or updated information while the user is not using the application.

Why Push Notification?

Push notifications can be used by multiple kinds of brands or businesses. Some of the use cases for push notifications are:
– Gathering feedback
– Notifications about transactions
– Re-engaging inactive users
– Price drop alerts
– Remind customers about pending products in their shopping carts.
– Notify customers about new products

You must be wondering, “Do push notifications actually work?”. Well, here are some important points and stats that would help shed some light on this topic.

1. Push Notifications help boost app engagement

Push Notifications can help boost app engagement. When you send push notifications to your users, they tend to engage with your app more. If the notifications are relevant & valuable, users start valuing your app and look forward to interacting with it.

2. They help bring back customers to your app

Maximum users return to an app within 30 days of push being enabled. Users may have installed your app, but it does not ensure their regular interaction with it. Push notifications help bring your app to their attention. This greatly increases the likelihood of users opening your app.

Push Notifications – The next brilliant marketing channel
3. Users find them useful

If you are wondering whether users find push messages useful. Well, they certainly do. In fact, as mentioned most of them opt-in for push messages on their own. They look forward to valuable information from your app in their notification box.

Push notifications are the need of the hour. With such a high churn rate, they are one of your best bets to bring user back to your app & prevent them from uninstalling it. Modern day marketers have already begun to make use of them effectively in their communication strategy by using Marketing Automation platforms that are built using robust technology. Push notifications are also an important component of cross channel marketing and now is a ripe time to exploit them. For more information related to push notifications or cross channel marketing, reach out to us on marketing@vfirst.com.

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Published on: 11 January, 2018

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One Reply to “Push Notifications – The next brilliant marketing channel”

  1. Anonymous

    An interesting dialogue is price comment. I believe that you must write more on this matter, it may not be a taboo topic however generally individuals are not sufficient to talk on such topics. To the next. Cheers

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